Astrato Analytics vs. Looker Studio

Astrato Analytics provides a feature-rich application that it easy to use for the non-technical user yet robust enough to create a sophisticated SaaS application. Astrato Analytics provides native integration to all the major large cloud data platforms and the implementation is very straight forward. The value provided through their feature-rich platform and competitive pricing is unmatched.

Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.

Incentivized

• Writeback to the database is simple and straightforward and allows us to build apps in the tool with a level of interation that is not possible with other BI tools
• Version control that is built into the workbooks allows us to quickly deploy changes without the fear of losing the older version and maintianing both a historcal updates and the ability to rollback
• Easy connectivity to a wide range of data platforms including Snowflake, Databricks, and Google Workspace within the same tenant allows us to leverage data from each of these platforms for specific use cases

• Self-service
• Easy to use, point and click
• Little to no training required
• Easy to share internally and externally
• Rich visualizations
• Canned reports
• Easy to copy/paste/dupe existing reports
• Ability to join data sets
• Easy integration with various data sources
• Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
• Wide range of APIs
• Secure / authentication via Google SSO
• Easy to share / re-assign ownership of reports and data sources

Incentivized

• The product is still young, as a consequence, some features aren't as mature as competitors. Astrato has worked to catch up quickly, by rolling out new features regularly
• Better ability to control icons and themes from a central point, instead of having to add/change them on each report

Incentivized

• Few functionalities are very exclusive only for data studio.
• It's time taking to load data and at the same time only single Data source can be connected.
• When editing the reports you have to switch between Edit and View mode to see how does the change looks like.

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

It is a very intuitive system, a pleasure to use, practical and simple, for medium to advanced activities. BI supervisors are delighted with much of the functionality, but highlight some weaknesses that they still have, such as the loading speed in HEIC-type files.

Without a doubt, it is a tool that has become essential in our business routine.

Incentivized

It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.

Incentivized

Very friendly, with online help, blog and community. The template documentation could be more complete, however.

Incentivized

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

To scale PowerBi, we would have needed a staff of technical folks and a substantial budget, and we still probably could not have created the robust SaaS application we did with Astrato Analytics. Astrato Analytics allowed for a staff of two to create and rollout a SaaS Application in under 60 days and provided hands on support to us as needed. There really is no comparison.

The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.

Incentivized

• The ability to unify multiple platforms in Astrato provides cost savings.

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized