Astrato Analytics vs. Looker Studio

Astrato Analytics provides a feature-rich application that it easy to use for the non-technical user yet robust enough to create a sophisticated SaaS application. Astrato Analytics provides native integration to all the major large cloud data platforms and the implementation is very straight forward. The value provided through their feature-rich platform and competitive pricing is unmatched.

Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies

Incentivized

• Writeback to the database is simple and straightforward and allows us to build apps in the tool with a level of interation that is not possible with other BI tools
• Version control that is built into the workbooks allows us to quickly deploy changes without the fear of losing the older version and maintianing both a historcal updates and the ability to rollback
• Easy connectivity to a wide range of data platforms including Snowflake, Databricks, and Google Workspace within the same tenant allows us to leverage data from each of these platforms for specific use cases

• Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
• Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
• Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.

Incentivized

• The product is still young, as a consequence, some features aren't as mature as competitors. Astrato has worked to catch up quickly, by rolling out new features regularly
• Better ability to control icons and themes from a central point, instead of having to add/change them on each report

Incentivized

• It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
• Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
• Compare to competition they need to improve with notification things.

Incentivized

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

It is a very intuitive system, a pleasure to use, practical and simple, for medium to advanced activities. BI supervisors are delighted with much of the functionality, but highlight some weaknesses that they still have, such as the loading speed in HEIC-type files.

Without a doubt, it is a tool that has become essential in our business routine.

Incentivized

Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.

Incentivized

Very friendly, with online help, blog and community. The template documentation could be more complete, however.

Incentivized

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

To scale PowerBi, we would have needed a staff of technical folks and a substantial budget, and we still probably could not have created the robust SaaS application we did with Astrato Analytics. Astrato Analytics allowed for a staff of two to create and rollout a SaaS Application in under 60 days and provided hands on support to us as needed. There really is no comparison.

Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.

Incentivized

• The ability to unify multiple platforms in Astrato provides cost savings.

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized