Likelihood to Recommend When a business wants to grow they need more conversion no matter what. In this regard, this A/B and MVT platform is a game-changer. If your business is on the right track then do not hesitate to jump into this software to witness a significant upgrade in your growth.
Read full review Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Read full review Pros MVT & A/B/X testing is quite easy but might need knowledge in Web development Very good French support (might be available in other langages too ?) Avenseo's team can also set your tests for you (if you don't have web dev on your team) Read full review Quick and easy to create and set up experiments Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing Already integrated into Google Analytics and can measure results against your existing conversion goals Allows nine possible variants to be A/B tested Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust Great value, it is free! Read full review Cons More convenient to less knowledgeable people Pricing can be considered More convenient user interface Read full review Their documentation is not the best and it's quite a steep learning curve. They also don't tell you particularly well what sorts of things you should be testing. Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like. Read full review Likelihood to Renew Implementing Avenseo is quite easy; for most of our clients they have nothing to do but to add two lines of code and let us do the configuration of the test and the frontend developpement. You can easily check your variations as if it were already live, using a control box so you don't have unexpected bugs when your test goes live !
Read full review Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
Read full review Support Rating Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
Read full review Alternatives Considered Well the French support is rare and MVT testing is not always that simple so Avenseo is a good tool if you need both!
Read full review Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Read full review Return on Investment It definitely increases conversion. Cost can be minimized with more conversion. You can learn overall insight of your business. Read full review CE has made efficient time use easy and fool-proof when it comes to learning the software Because it integrates with other Google programs there is a benefit to track with Google Analytics The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate. Read full review ScreenShots —