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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Pro Tools

    Score9.3 out of 10
    N/AAvid offers Pro Tools, the company's flagship music and audio editing and recording suite.

    $29.99

    Per User / Per Month

    Filmora

    Score8.8 out of 10
    N/AFilmora from Wondershare is the company's video editing software available for a monthly or annual subscription, with support for 4k editing and a wide (and growing) range of available effects.

    $7.99

    per month

    iMovie

    Score10 out of 10
    N/AApple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.

    $0

    Pricing
    Pro ToolsFilmoraiMovie
    Editions & Modules
    Pro Tools
    $29.99
    Per User / Per Month
    Pro Tools - Ultimate
    $79.99
    Per User / Per Month
    Pro Tools - First
    Free
    Educational
    $7.99
    per month
    Subscription Plan
    $39.99
    per year
    Perpetual Plan
    $69.99
    one-time fee
    Bundle Subscription Plan
    $99.87
    per year
    Business Annual Plan
    Starting at $155.88
    per year
    Free Tier
    $0.00
    Offerings
    Pricing Offerings
    Pro ToolsFilmoraiMovie
    Free Trial
    NoYesNo
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Pro ToolsFilmoraiMovie
    Considered Multiple Products
    Avid Technology
    Chose Pro Tools
    Pro Tools, while great for audio recording, has always been behind the curve when it comes to MIDI production. Cubase is much better at it, and being able to jump into it quickly and efficiently is vital to my time-management, because I'm often on tight deadlines. Also, Cubase
    Incentivized
    Wondershare Technology
    Chose Filmora
    Think of Filmora as the sweet spot between iMovie and one of the bigger editing software like Final Cut or Adobe Premiere. If you're just putting together videos or you have a YouTube channel and need a simple way to edit videos and add some bells and whistles, this is for you. …
    Incentivized
    Chose Filmora
    There is no comparison, except the price; you get what you pay for. Buy cheap crap and you get cheap crap. I think Filmora relies on the price of their product to seduce customers and then only offers a meager amount of product, which is actually very substandard.
    Incentivized
    Chose Filmora
    Filmora is great for quick video edits and is quick to load and operate on lower-end PC. It lacks some of the more advanced features, but for some of the training and promotional videos, these are not needed. Filmora is easy to learn for any type of user, it doesn't require …
    Incentivized
    Apple
    Chose iMovie
    iMovie was way better when it came to the likes of Filmora and Windows Movie Maker. Both look amateurish, and Filmora is even paid to begin with. The ability to match and sync audio unto a much smaller fraction of a second, the overall smoothness of product, and the easy to use …
    Incentivized
    Chose iMovie
    iMovie is free for Apple devices, and it have a plus with that. The other software are for pay and are a little bit more complicated to use. iMovie is fast, intuitive, and have and extended free library with free royalties to use in different platforms of social media or video …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    8 Answers
    81%
    Would buy again
    13 Answers
    100%
    Would buy again
    17 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    7 Answers
    80%
    Delivers good value for the price
    12 Answers
    100%
    Delivers good value for the price
    17 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    7 Answers
    81%
    Happy with the feature set
    13 Answers
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    80%
    Lived up to sales and marketing promises
    12 Answers
    93%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    7 Answers
    81%
    Implementation went as expected
    13 Answers
    100%
    Implementation went as expected
    15 Answers
    Best Alternatives
    Pro ToolsFilmoraiMovie
    Small Businesses
    Descript
    Score8.5 out of 10
    iMovie
    Score10 out of 10
    invideo
    Score9.5 out of 10
    Medium-sized Companies
    Adobe Audition
    Score9 out of 10
    iMovie
    Score10 out of 10
    Final Cut Pro
    Score8.8 out of 10
    Enterprises
    Adobe Audition
    Score9 out of 10
    Adobe Premiere Pro
    Score9.2 out of 10
    Adobe Premiere Pro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Pro ToolsFilmoraiMovie
    Likelihood to Recommend
    9.8
    (10 ratings)
    10.0
    (19 ratings)
    10.0
    (32 ratings)
    Usability
    9.5
    (4 ratings)
    9.0
    (3 ratings)
    10.0
    (3 ratings)
    Support Rating
    9.1
    (4 ratings)
    9.3
    (5 ratings)
    8.1
    (6 ratings)
    User Testimonials
    Pro ToolsFilmoraiMovie
    Likelihood to Recommend
    Avid Technology
    Again, Avid Pro Tools is considered the "industry standard" for a reason. The ability to record, mix and edit with such ease is something that I don't find in other DAWs. That may be because I'm a longtime user and so I may be partial. Still, I do use Logic and I'm very familiar with many of the processes in that DAW as well. Avid Pro Tools just does so many of them better and more intuitively. Editing audio in particular is one where Avid Pro Tools has every other DAW beat.
    Incentivized
    Read full review
    Wondershare Technology
    Filmora is best for anyone who wants a medium-advanced video editing software but is not wanting to spend the time and money required to learn advanced editing software like Adobe Premier Pro. You can start making great looking videos in just a few hours with Filmora. Filmora is also a great option for professional video editors who want a lighter, faster and more fun program for editing smaller projects like videos for social media and video ads[.]
    Incentivized
    Read full review
    Apple
    iMovie is a great editing tool for beginners and users with little to no experience. If you are looking for a simple, straight forward way to edit your videos without having any training, this is the tool for you. If you are looking for a robust and very advanced editing platform, you may wish to look elsewhere.
    Incentivized
    Read full review
    Pros
    Avid Technology
    • Variety of plug-ins and the ability to buy 3rd party plug ins and use them well.
    • Recording to multiple tracks, live monitoring while recording, live inserts/sends while recording audio.
    • Pro Tools always creates a backup of your audio file that you can restore at any point in time.
    • Built in metronome, timeline indicators for beat/time.
    • Midi controls/ virtual instruments are fantastic.
    Incentivized
    Read full review
    Wondershare Technology
    • Edits videos very well.
    • Records the screen of your computer perfectly. This is great if you are an architect because you can show on a video how you make your renderings and plans with Autocad, chief architect premier, Adobe photoshop or even revit.
    • You can cut videos perfectly and add music to them easily.
    • You can use several predesigned themes to create any video you desire.
    • You can add as much text as you want to your videos
    • There are several filters you can use to improve the images on the recordings.
    Incentivized
    Read full review
    Apple
    • iMovie allows users to upload their own clips and edit them together. You're able to add in more clips as you're working on your project which is great as some film editing software don't allow add ons of video clips once you've begun the editing process.
    • iMovie continually saves as you're working on your project and syncs with your devices so you can work on your project from other like computers.
    • iMovie is quick to update changes which allows time to be saved during the editing process. It's very helpful when you need to adjust 1-2 things and don't want to spend hours waiting for the changes to go through.
    Incentivized
    Read full review
    Cons
    Avid Technology
    • Virtual instrument interfaces are clunky and non-intuitive.
    • Rename/Move session functions should programmatically update subfolder labels.
    • Better, more targeted in-app access/help to the myriad of shortcuts, and scripts already present in PT.
    Incentivized
    Read full review
    Wondershare Technology
    • Filmora needs to improve the motion tracking feature.
    • Filmora needs to improve the green screen feature to make smoother removing of background.
    • Filmora needs to improve the editing feature that can allow user to manipulate more the texts, shapes and other elements.
    Incentivized
    Read full review
    Apple
    • Audio for video editing is a bit limiting. A pro user would feel limited, but the average person can pretty well do what they need in iMovie and that's what matters for this platform.
    • The design of the UI could use some updating so it doesn't feel so bubbly. This may purely be an aesthetic concern, and maybe the old style makes it more approachable, but i'd prefer to see a more slick design so you don't feel like you are using a kids program.
    • If you ever want to share the project or manually manage files, it can be a bit difficult to figure out. Fortunately Apple allows you to import a project from iMovie into FCPX if you ever want to be upwardly mobile.
    Incentivized
    Read full review
    Usability
    Avid Technology
    It’s very easy to use it on a basic level. There is a learning curve for advanced stuff, but if you have a need to learn the advanced features and shortcuts then it’s not too hard. Plus, you’re probably using it to make money then anyway, so it all works out
    Incentivized
    Read full review
    Wondershare Technology
    Filmora is an all rounder video editing software. Besides editing videos, you can generate videos, images, and music! So, even if you are not shooting any videos on your own, you can create highly engaging explainer videos, demo videos, or any kind of information videos. Filmora is powerfully useful to content creators, video editors, podcasters, or even for enthusiasts!
    Incentivized
    Read full review
    Apple
    Once again, iMovie is a fast application. It's easy to use and navigate through. It has never frozen or glitched. There is an auto-save feature which helps you to easily close and re-open the software and continue from where you left off. Being an Apple product I do believe there is a level of superiority that surpasses Windows as well.
    Read full review
    Support Rating
    Avid Technology
    I've never contacted Avid for support issues, but Pro Tools is so widely used that its user community can help you solve virtually any issue you encounter, if the issue isn't solved already by a simple Google search. The fact that Pro Tools is such an industry standard means that you can rest assured hardware manufacturers of audio interfaces test their interfaces with Pro Tools to ensure compatibility.
    Incentivized
    Read full review
    Wondershare Technology
    I'm giving this a ten because I haven't needed the support in any way, however, I've gotten correspondence from them letting me know that they are available if needed. I've seen reviews saying the support is lacking but those were years ago. I'm assuming they've figured everything out by now.
    Incentivized
    Read full review
    Apple
    Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!
    Incentivized
    Read full review
    Alternatives Considered
    Avid Technology
    As discussed above, these other products are likely better suited for home audio production, especially based on their integration of software instruments and their surface-level interface and tools. Pro Tools excels as a tool for professionals, who need to move audio along efficiently towards a polished form, especially in the context of vocal production
    Incentivized
    Read full review
    Wondershare Technology
    Filmora is easy enough to use after you get started. There are other programs with more functions but that depends on what you need it for. Just for cutting and small editing Filmora is really great and useful. Movavi has more functions, or at least it felt like it but therefore is more complicated to use.
    Incentivized
    Read full review
    Apple
    Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to iMovie. We have not regretted the move.
    Incentivized
    Read full review
    Return on Investment
    Avid Technology
    • Low cost of entry
    • Being able to network with employers is vital, and saves time and money
    • Add-ons to the main software can be a bit overpriced compared to other DAWs.
    Incentivized
    Read full review
    Wondershare Technology
    • We save a lot of time a month on video enhancing and editing so the ROI was quick and awesome.
    • With Filmora, we're capable of preparing new workers rapidly to use the software program.
    • Filmora has made video enhancing extra enjoyable and inventive for our advertising staff
    Read full review
    Apple
    • iMovie is a very inexpensive alternative to other video editing software.
    • It's very easy to train new users on iMovie, so time is saved there.
    • We started a project where we were tasked to create a new 5 minute video every week. We started with little to no knowledge of video editing, but iMovie was so easy to pick up and use that we were able to start filming and putting together videos right away. If we had to learn a more complex program, like Premiere Pro, it would have pushed our timeline back considerably.
    Incentivized
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    ScreenShots