TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Awario

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    Awario is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry, or anything else online. Awario is primarily used for reputation management, social customer service, influencer marketing, competitor analysis, market research, and social selling. While presented as an affordable tool, Awario also offers Enterprise-level capabilities, and includes sentiment analysis, mention maps, an influencers report, a Boolean search mode, and…

    $39

    per month

    GroupHigh

    Score8 out of 10
    N/AGroupHigh is an influencer marketing platform from the company of the same name in Boulder, Colorado, for identifying influential bloggers and reaching out to them.N/A
    Pricing
    AwarioGroupHigh
    Editions & Modules
    Starter
    $39.00
    per month
    Pro
    $119.00
    per month
    Enterprise
    $399.00
    per month
    Custom
    Contact us
    No answers on this topic
    Offerings
    Pricing Offerings
    AwarioGroupHigh
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    AwarioGroupHigh
    Likelihood to Recommend
    9.4
    (2 ratings)
    7.0
    (1 ratings)
    Support Rating
    8.9
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    AwarioGroupHigh
    Likelihood to Recommend
    Awario
    Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
    Incentivized
    Read full review
    GroupHigh
    I'd say GroupHigh is well-suited for anyone who is looking for a mass amount of influencers with ranging topics. It's very helpful in finding an abundant amount of influencers with very specific topics. If you're looking for something with very accurate numbers, this probably isn't the best bet as I have found many discrepancies
    Incentivized
    Read full review
    Pros
    Awario
    • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
    • Advanced filtering by date range, country, negative keywords, domains, and more.
    Incentivized
    Read full review
    GroupHigh
    • Segments influencers based on their blog topics.
    • Allows me to create lists of different influencers. I love using this to help me pitch.
    • Helps me find very specific influencers.
    Incentivized
    Read full review
    Cons
    Awario
    • A better onboarding process would've gotten me hooked earlier
    • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
    • Using advanced functionality would be easier with more hand-holding
    Incentivized
    Read full review
    GroupHigh
    • My biggest problem with GroupHigh is that most times, their numbers are way off for the influencers. Sometimes, it tells me that an influencer has only 200 unique monthly visitors when they really have tens of thousands.
    • I'd love if they had email addresses for all influencers.
    • The UI can be a bit tricky to navigate at times.
    Incentivized
    Read full review
    Support Rating
    Awario
    I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
    Incentivized
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    GroupHigh
    No answers on this topic
    Alternatives Considered
    Awario
    There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
    Incentivized
    Read full review
    GroupHigh
    While Tracx can be useful in finding influencers based off of certain keywords, I find that GroupHigh is more reliable in providing an abundant amount of options for me to choose from. The UI for Tracx is also a bit trickier than GroupHigh so if I had to choose, I'd go with GroupHigh over it
    Incentivized
    Read full review
    Return on Investment
    Awario
    • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
    Incentivized
    Read full review
    GroupHigh
    • It's helped us source influencers so I'd say it helps us with KPI (key points of interest)
    Incentivized
    Read full review
    ScreenShots

    Awario Screenshots

    Screenshot of Awario dashboardScreenshot of Email notificationScreenshot of Alert comparisonScreenshot of Mention feed