Awin is a global affiliate network from Awin Global headquartered in Berlin with offices around the world, which is Part of the Axel Springer and United Internet Groups.
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Google Campaign Manager 360
Score 7.7 out of 10
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Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.
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Pricing
Awin
Google Campaign Manager 360
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Awin
Google Campaign Manager 360
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Awin
Google Campaign Manager 360
Features
Awin
Google Campaign Manager 360
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Awin
-
Ratings
Google Campaign Manager 360
9.0
29 Ratings
21% above category average
Data Transfer
00 Ratings
9.024 Ratings
DSP integration
00 Ratings
9.026 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Awin
-
Ratings
Google Campaign Manager 360
8.8
33 Ratings
11% above category average
Ad campaign creation
00 Ratings
8.033 Ratings
Ad deployment
00 Ratings
10.033 Ratings
Display advertising
00 Ratings
10.030 Ratings
Ad display and retargeting segmentation
00 Ratings
9.031 Ratings
Sequence targeting
00 Ratings
7.023 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
It’s difficult to say if I would recommend it or not from the point of view of the publisher as opposed to the merchant wishing to use it to connect to publishers. It is certainly one of the more intuitive and cleaner affiliate network platforms, though, that’s easier to navigate and build out reports.
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
It’s the far more clean and intuitive one in terms of interface, easy to navigate your way through to find what you need, whether that’s new affiliate programs to join, contact details, its link builder, or pulling reports. As soon as you sign in, too, you get an immediate indication of how many transactions you’ve converted and Month on monthly performance.
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
