AWS Data Exchange vs. Contentsquare

AWS Data Exchange fits best for scenarios where you have datasets that you would like to sell and you want to deliver it to anyone who would like to purchase it. It really beats having to set up downloads via your own website or portal. However, it can get complicated to manage if you're trying to deliver a dataset a client has already paid for.

Incentivized

ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.

Incentivized

• Simplified data delivery
• Ability to create any amount of data products
• Ability to integrate payment plans with data products
• Tracking data downloads and users
• Integration with other AWS data services

Incentivized

• Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
• Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
• Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.

• Integration with more data sources
• Ability to deliver data to clients without AWS accounts
• Inclusion of direct data downloads in addition to asynchronous methods

Incentivized

• It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
• It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
• I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.

There have been a lot of problems with ADX. First, the entire system is incredibly clunky from beginning to end.First, by AWS's own admission they're missing a lot of "tablestakes functionality" like the ability to see who is coming to your pages, more flexibility to edit and update your listings, the ability to create a storefront or catalog that actually tries to sell your products. All-in-all you're flying completely blind with AWS. In our convos with other sellers we strongly believe very little organic traffic is flowing through the AWS exchange. For the headache, it's not worth the time or the effort. It's very difficult to market or sell your products.We've also had a number of simple UX bugs where they just don't accurately reflect the attributes of your product. For instance for an S3 bucket they had "+metered costs" displayed to one of our buyers in the price. This of course caused a lot of confusion. They also misrepresented the historical revisions that were available in our product sets because of another UX bug. It's difficult to know what other things in the UX are also broken and incongruent.We also did have a purchase, but the seller is completely at their whim at providing you fake emails, fake company names, fake use cases because AWS hasn't thought through simple workflows like "why even have subscription confirmation if I can fake literally everything about a subscription request." So as a result we're now in an endless, timewasting, unhelpful thread with AWS support trying to get payment. They're confused of what to do and we feel completely lost.Lastly, the AWS team has been abysmal in addressing our concerns. Conversations with them result in a laundry list of excuses of why simple functionalities are so hard (including just having accurate documentation). It was a very frustrating and unproductive call. Our objective of our call was to help us see that ADX is a well-resourced and well-visioned product. Ultimately they couldn't clearly articulate who they built the exchange for both on the seller side and the buyer side.Don't waste your time. This is at best a very foggy experiment. Look at other sellers, they have a lot of free pages to try to get attention, but then have smart tactics to divert transactions away from the ADX. Ultimately, smart move. Why give 8-10% of your cut to a product that is basically bare-bones infrastructure.

At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.

I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.

Incentivized

• Reduced time to publish datasets for sale by more than 80%
• Increased net profit from dataset sales by ~10%
• Reduced data delivery time to clients by 15%

Incentivized

• Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
• The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
• If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).