Clicktale is a tool that has furthered my career, plain and simple.
December 14, 2013
Clicktale is a tool that has furthered my career, plain and simple.
Software Version
Premium
Modules Used
- Mouse Tracking Suite
Overall Satisfaction
- Video recordings of users during their entire session to a website. To actually see the cursor, where it goes, does it scroll to the bottom of the page and then back up and then back down where a user finds what they were looking for that they missed the first time. This is invaluable.
- Vertical page scroll let's me know how far down a page content is being seen. This coupled with the page recordings gives me the ability to know if the scroll was at a pace that could support comprehension or if they were just flying to the bottom of the page.
- Mouse hover heat map gives me an indication of where users are looking. I've caught users thinking non-clickable items were clickable.
- Being able to select a page and watch as many users as I want interact with it. I can get a sense of common user patterns in depth for a single page or a flow of several pages.
- Page duration versus cursor engagement duration. This was a huge surprise in user behavior for me to learn about that is never duplicated in moderated user testing. If a user opens a link in a new window or tab there is no guarantee that the amount of time the window or tab was open that the user was actively engaged with it's content.
- I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
- Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
- I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
- I learned how effective some of our image carousels were. How only 10% of a page visitors were being exposed to only the first slide. People were scrolling down or leaving the page without ever being exposed to 90% of the content. Once I provided this input to stakeholders it was an easy sell to redesign this aspect of the page.
- I used the mouse-move heat map to analyze user interaction with the footer. Showing stakeholders the before and after redesign heat maps did wonders for improving my credibility as an usability analyst.
- We used Clicktale to help analyze our 404 error page effectiveness. Our redesign gave us a 14% lower bounce rate on our redesigned 404 error page. Stakeholders appreciated a quantitative measure to gauge the success of that project.
Usability
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Good filter functionality when building queries to view page results
- Good filter control for working with heat map reports
- Honestly, I didn't find any UI features that were unusually difficult or cumbersome given the expectation that there is always a learning curve.