From analytics to UX analytics : welcome ContentSquare !
May 21, 2021
From analytics to UX analytics : welcome ContentSquare !
Score 9 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Mouse Tracking Suite
Overall Satisfaction with Contentsquare (Clicktale)
ContentSquare [(Clicktale)] is used by webanalytics team mostly (3 people). Digital marketers and UX designers are also part of regular users, even if they are working closely with data analysts.
We are using ContentSquare [(Clicktale)] to better understand user behavior and identify their pain points when going through our website and especially in our business quotes.
We are using ContentSquare [(Clicktale)] to better understand user behavior and identify their pain points when going through our website and especially in our business quotes.
- Tracking inpage interactions
- Visualizing main paths
- Raising alerts on key goals
- Tracking trafic source (media)
- Enabling data imports to read real business goals linked to digital sub goals (how many quotes were converted into new customers afterwards)
- Dashboarding
- Sunburst
- Inpage analysis
- Alerting
- Improve web site efficiency
- Identify main painpoints
- Identify quick wins on pages content
ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
Do you think Contentsquare delivers good value for the price?
Yes
Are you happy with Contentsquare's feature set?
Yes
Did Contentsquare live up to sales and marketing promises?
Yes
Did implementation of Contentsquare go as expected?
Yes
Would you buy Contentsquare again?
Yes