From analytics to UX analytics : welcome ContentSquare !
May 21, 2021

From analytics to UX analytics : welcome ContentSquare !

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Mouse Tracking Suite

Overall Satisfaction with Contentsquare (Clicktale)

ContentSquare [(Clicktale)] is used by webanalytics team mostly (3 people). Digital marketers and UX designers are also part of regular users, even if they are working closely with data analysts.
We are using ContentSquare [(Clicktale)] to better understand user behavior and identify their pain points when going through our website and especially in our business quotes.
  • Tracking inpage interactions
  • Visualizing main paths
  • Raising alerts on key goals
  • Tracking trafic source (media)
  • Enabling data imports to read real business goals linked to digital sub goals (how many quotes were converted into new customers afterwards)
  • Dashboarding
  • Sunburst
  • Inpage analysis
  • Alerting
  • Improve web site efficiency
  • Identify main painpoints
  • Identify quick wins on pages content
ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.

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ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.