b2evolution vs. HubSpot Content Hub vs. OpenText WEM

If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.

Incentivized

Areas where OpenText WEM is well suited 1. Improved digital/web presence of the organization's leaders globally. 2. Established the leaders as go-to experts for thought leadership and domain knowledge among C-level executives of related industries. 3. Amplified the client’s marketing and branding efforts. 4. Customer engagement reflected by interaction count on social media—likes,comments and conversations.

Incentivized

• Asset control is super easy if your willing to create folder structures that make sense
• Drag and drop building elements are great, even if you create custom blocks
• control of domains and how they link into your main system is super easy

Incentivized

• Easier management of websites.
• Integrates well with Portal to deliver news, working like a blog.

Incentivized

• Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
• There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
• It's expensive.

Incentivized

• It's unable to connect user accounts so that accounts are set and utilize a single sign-in.

Incentivized

I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)

Incentivized

HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.

Incentivized

As of now we didn't face any application errors and unplanned outages.

Incentivized

Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.

Incentivized

They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours

Incentivized

Pretty easy and resources available at fingertips.

Incentivized

Yes, recreation of landing pages, forms and email templates.

Incentivized

We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data

Incentivized

We have choosen OpenText WEM against other vendors because : 1. Helped client reinforce brand image
through unique design language and templatization of collaterals, consistent
messaging, and regular competitor benchmarking. 2. Enables lead generation through
high-quality gated collateral, product videos, etc. 3. Senior management and sales lead meet
client regularly for project review meetings and feedback on engagement

Incentivized

Because it aligns with our goals and streamlined all the hubspot at one place.

Incentivized

• When I was using it I couldn't see the direct return on investment since I was only seeing web development.
• Practicality when creating articles and content
• Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
• Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
• Practicidad al momento de crear artículos y contenido
• Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero

Incentivized

• Improved online engagement.
• Speeds up our digital transformation my the day.
• Modernizing our web content management system.

Incentivized