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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Balsamiq

    Score7.1 out of 10
    N/ABalsamiq is a wireframing tool that helps lean product teams turn early ideas into clear, actionable direction. The tool helps product managers, founders, and engineers worldwide share concepts, reduce rework, and build better products.

    $12

    per month (up to 2 projects)

    WebEngage

    Score4.1 out of 10
    N/AWebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification Email Marketing SMS Marketing Facebook Remarketing According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the…N/A
    Pricing
    BalsamiqWebEngage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BalsamiqWebEngage
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPay per project, not per userPricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.
    More Pricing Information
    Community Pulse
    BalsamiqWebEngage
    Considered Both Products
    Balsamiq
    No answer on this topic
    WebEngage
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    67%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    Features
    BalsamiqWebEngage
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Balsamiq and WebEngage
    Feature
    Balsamiq
    -
    Ratings
    WebEngage
    7.4
    6 Ratings
    5% below category average
    Dynamic content00 Ratings7.36 Ratings
    Ability to test dynamic content00 Ratings7.76 Ratings
    Mobile optimization00 Ratings6.35 Ratings
    Email deliverability reporting00 Ratings7.16 Ratings
    List management00 Ratings7.86 Ratings
    Triggered drip sequences00 Ratings8.26 Ratings
    Lead Management
    Comparison of Lead Management features of Balsamiq and WebEngage
    Feature
    Balsamiq
    -
    Ratings
    WebEngage
    6.1
    5 Ratings
    26% below category average
    Lead nurturing automation00 Ratings6.65 Ratings
    Automated sales alerts and tasks00 Ratings5.65 Ratings
    Campaign Management
    Comparison of Campaign Management features of Balsamiq and WebEngage
    Feature
    Balsamiq
    -
    Ratings
    WebEngage
    6.9
    6 Ratings
    9% below category average
    Calendaring00 Ratings8.05 Ratings
    Event/webinar marketing00 Ratings5.74 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Balsamiq and WebEngage
    Feature
    Balsamiq
    -
    Ratings
    WebEngage
    7.2
    6 Ratings
    4% below category average
    Dashboards00 Ratings7.56 Ratings
    Standard reports00 Ratings7.56 Ratings
    Custom reports00 Ratings6.76 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Balsamiq and WebEngage
    Feature
    Balsamiq
    -
    Ratings
    WebEngage
    7.1
    6 Ratings
    7% below category average
    API00 Ratings8.26 Ratings
    Role-based workflow & approvals00 Ratings7.15 Ratings
    Customizability00 Ratings6.85 Ratings
    Integration with Salesforce.com00 Ratings6.15 Ratings
    Best Alternatives
    BalsamiqWebEngage
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Bloomreach
    Score9.2 out of 10
    Enterprises
    No answers on this topic
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BalsamiqWebEngage
    Likelihood to Recommend
    8.5
    (31 ratings)
    7.3
    (6 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BalsamiqWebEngage
    Likelihood to Recommend
    Balsamiq
    Balsamiq is a great tool for quickly getting ideas into visual form. At first it seems like there are not that many UI assets, but this constraint actually adds to the speed. There are less things for you to fuss over, you can focus on getting your ideas down. This is a tool for lofi rough drawings not a tool for building beautiful prototypes for developers to code to. It is fantastic for ideation because you mostly just drag and drop components onto the canvas and move things around. It's great in a live workshop setting for that reason.
    Incentivized
    Read full review
    WebEngage
    WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
    Incentivized
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    Pros
    Balsamiq
    • Easy to use
    • Produces good quality mock ups and prototypes
    • Mock ups are obviously only just mock ups (this is important as if users see mock-ups in HTML, for example, they tend to think the system is ready to use or not far off)
    • Has a good selection of standard shapes that mock real world fields / controls
    • Allows not for profit organisations use it for free
    Incentivized
    Read full review
    WebEngage
    • Ease in creating user journeys.
    • Easy implementation of APIs.
    • Good reporting dashboard and scheduling features.
    • Segmentation of the users is easy.
    Incentivized
    Read full review
    Cons
    Balsamiq
    • The sketch-like style can be off-putting to some stakeholders, and it’s not initially very clear that there is the option to turn this “off.” While I do think there is benefit to the default style, knowing from the start that this flexibility existed would have helped us be able to use this tool more often in the past and in different situations.
    • There are very limited collaborative functionalities. When it’s early in the design process, it’s often really helpful to have a number of people in the design to offer in-app feedback so the designer doesn’t have the burden of collecting feedback from many disparate sources in order to incorporate the feedback.
    • There are limited UI elements. As design evolves, there are more and more UI elements to consider, and many to stop using. Our Balsamiq wireframes would be a lot more effective in communicating design ideas to stakeholders if there was a wider range of UI elements to choose from.
    Incentivized
    Read full review
    WebEngage
    • Relays
    • Onsite should have more options of templates.
    • Backend support for better reachability of the channels.
    • Cohort studies should be more customizable.
    Incentivized
    Read full review
    Likelihood to Renew
    Balsamiq
    I'm not sure how else we would be able to complete our work without Balsamiq or another similar tool. All of my experience with Balsamiq has been positive and they continue to develop new features so that my job gets easier. I would be very surprised if we didn't renew Balsamiq
    Incentivized
    Read full review
    WebEngage
    No answers on this topic
    Usability
    Balsamiq
    Very intuitive and easy to understand. It only takes minutes to get the hang of it and get back to work. For new analysts (like, brand new, fresh out of school) it's not difficult and they need minimal to no hand-holding. The training content that is embedded is easy to find and use.
    Incentivized
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    WebEngage
    No answers on this topic
    Support Rating
    Balsamiq
    We haven't had to use the support feature yet
    Incentivized
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    WebEngage
    No answers on this topic
    Alternatives Considered
    Balsamiq
    Creating digital wireframes in Photoshop is a nightmare. Photoshop was not really designed for this purpose. It doesn't have good collaboration options and it doesn't allow pattern libraries, which are essential for consistency and efficiency. We use UXPin and Axure for some time, but found that these platforms were a bit bloated. Balsamiq is much simpler than any of these options. It's a perfect wireframing platform for non-designers or for designers that want to focus on content and element-placement prior to design
    Incentivized
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    WebEngage
    WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
    Incentivized
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    Return on Investment
    Balsamiq
    • The product works very well for showing product owners and developers design ideas for purposes of discussion, debate and refinement.
    • The products also works very well for specifying new designs for developers. This is best done in a series of screens that show various screen states and user interactions.
    • I also use the products to document bugs in software products and websites we have developed. This includes outlining and documenting bugs and changes to user interactions and refinements to the usability of completed interfaces and user experiences.
    Incentivized
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    WebEngage
    • Helped in lowering cost of marketing.
    • Driving higher volume of Direct Sales.
    • Increasing conversion rate on the website.
    • Increasing lead to sale ratio.
    Incentivized
    Read full review
    ScreenShots

    Balsamiq Screenshots

    Screenshot of the Balsamiq user interfaceScreenshot of the commenting feature, which supports collaborationScreenshot of where to export wireframes to PDF and PNGScreenshot of where to add wireframes to Confluence pages to clarify ideas, make specs visual, and align teamsScreenshot of where to add wireframes to Jira issues to clarify specs, reduce rework, and help teams build the right thing

    WebEngage Screenshots

    Screenshot of Webengage dashboard - User AnalyticsScreenshot of Webenagge dashboard - User DetailsScreenshot of Webengage dashboard - Creating Mobile notificationsScreenshot of Webengage dashboard - Creating EmailsScreenshot of Webengage Dashboard - Journey DesignerScreenshot of Webengage Dashboard - Journey Designer (2)