Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.
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Flite
Score 10.0 out of 10
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Streamlit
Score 8.0 out of 10
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Streamlit is an open-source Python library designed to make it easy to build custom web-apps for machine learning and data science, from the company of the same name in San Francisco. Streamlit also hosts its community's Streamlit Component offered via API to help users get started.
I would recommend Basis [DSP] for specific clients. Boutique agencies that do not require very complex programmatic solutions are the best fit. It is not very well suited for very big clients that want to run multicountries campaigns with objectives that are very much performance focused. Their dashboard is very good and the platform is easy to use so new entrants to programmatic will find it very useful.
It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.
- Don't want to pay Tableau $1,000 / seat? Use Streamlit - Want fully custom views and navigation? Use Streamlit - Want access to Machine Learning and not just your dev team? Use Streamlit - Want to keep things internal and secure? Use Streamlit - Want your Data Science team to be able to crank out projects quickly? Use Streamlit - Sick of Jupyter Notebooks and Business Leaders not understanding them? Use Streamlit Our D.S. strategy has moved completely to delivering pages in Streamlit. I can hand an executive a Jupyter notebook and it'll get lost in translation. I can give them sign-in access to a page and they can answer all of their own "What-If?" questions! We've used Streamlit to productize our Data Science and Machine Learning capabilities.
Basis DSP does a great job of keeping their clients informed of new and upcoming features on their platform. They regularly host webinars to help keep their clients informed of what's up and coming and how to use new features.
Client relations with Basis is incredible. They're available on a regular, consistent basis. In addition, they check in throughout the on boarding process and beyond to help their clients understand they system.
The analytics tracking capabilities built into Basis DSP is fantastic. They provide many different options on how to pull and organize reports for clients.
The additional training offered through Centro Institute is fantastic, especially for beginners. Going to Chicago and training at the headquarters for a couple of days has helped with my company's success in building a programmatic advertising clientele list and building successful campaigns.
More detail on how and when the exchanges review submitted ad tags would help us set better expectations for our clients and client success teams during launch. Often a delay in ad approvals can result in lagging campaign metrics that must be made up later, often at the cost of performance.
More predictive tools / the ability to stop a campaign from bidding when a certain impression threshold is reached (in addition to the dayparting and budget rules that are currently in place and used for every campaign).
For some reports, such a geolocation reports, being able to visualize it on a map of some kind would make the data export more meaningful and less manual for our operations and client success teams seeking to explain to clients where their campaign was exposed.
Recent Security issues (they quickly released an update to combat this though...)
Requires a bit of HTML knowledge to really customize. If you're going quick, you don't need HTML though. Streamlit commands will pump your page out fast.
The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.
I started using Streamlit when it first came out and thought it was really useful and powerful. A few years later and they've really hit their stride! The features / widgets / materials they provide have been well researched, well designed, and well implemented. I will take Streamlit to any future companies I go to as well as be a strong promoter wherever I'm currently at. It's free. It's easy to use. It is really powerful. Sure? You could go pay for a larger system but your Data Science team should be able to handle Streamlit easily. I'd argue a non-technical person spending a few weeks in python could pick up Streamlit really quickly.
Affordable display option - The SiteScout platform runs comparable to other self-serve display platforms, and offers a very large network from which to choose.
More visibility for our brand - We've used SiteScout as an awareness tactic, and received millions of impressions at a reasonable cost.
