What users are saying about
16 Ratings
16 Ratings
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Score 7.8 out of 100
2 Ratings
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Score 10 out of 100

Likelihood to Recommend

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott | TrustRadius Reviewer

Sojern RevDirect

Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
Lauren Ericksen | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis DSP
7.9
Sojern RevDirect
Data Transfer
Basis DSP
7.7
Sojern RevDirect
DSP integration
Basis DSP
8.1
Sojern RevDirect

Ad Campaigns

Basis DSP
9.1
Sojern RevDirect
8.3
Ad campaign creation
Basis DSP
9.4
Sojern RevDirect
8.0
Ad deployment
Basis DSP
8.6
Sojern RevDirect
8.0
Display advertising
Basis DSP
9.2
Sojern RevDirect
8.0
Ad display and retargeting segmentation
Basis DSP
9.3
Sojern RevDirect
9.0
Sequence targeting
Basis DSP
9.0
Sojern RevDirect

Ad Reporting & Analytics

Basis DSP
7.3
Sojern RevDirect
10.0
Ad dashboards
Basis DSP
7.6
Sojern RevDirect
10.0
Ad performance reports
Basis DSP
7.3
Sojern RevDirect
10.0
Ad conversion tracking
Basis DSP
7.9
Sojern RevDirect
Ad attribution reporting
Basis DSP
6.9
Sojern RevDirect
Cross-channel ad management
Basis DSP
6.9
Sojern RevDirect
Ad forecasting and optimization
Basis DSP
7.5
Sojern RevDirect

Pros

Basis DSP

  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright | TrustRadius Reviewer

Sojern RevDirect

  • Drives booking to our websites.
  • Helps us to better understand traveler profiles.
Lauren Ericksen | TrustRadius Reviewer

Cons

Basis DSP

  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.
Gabriela Band | TrustRadius Reviewer

Sojern RevDirect

  • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
Lauren Ericksen | TrustRadius Reviewer

Usability

Basis DSP

Basis DSP 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Sojern RevDirect

No score
No answers yet
No answers on this topic

Support Rating

Basis DSP

Basis DSP 10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Sojern RevDirect

No score
No answers yet
No answers on this topic

Implementation Rating

Basis DSP

Basis DSP 9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Sojern RevDirect

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis DSP

Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Brendan McInerney | TrustRadius Reviewer

Sojern RevDirect

Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
Lauren Ericksen | TrustRadius Reviewer

Return on Investment

Basis DSP

  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
Anonymous | TrustRadius Reviewer

Sojern RevDirect

  • Sojern has had a positive impact on our impression share.
  • Sojern has had a positive impact on our ROI across the board.
Lauren Ericksen | TrustRadius Reviewer

Pricing Details

Basis DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sojern RevDirect

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Basis DSP
7.9
Sojern RevDirect
10.0

Likelihood to Renew

Basis DSP
10.0
Sojern RevDirect

Usability

Basis DSP
9.0
Sojern RevDirect

Support Rating

Basis DSP
10.0
Sojern RevDirect

Implementation Rating

Basis DSP
9.0
Sojern RevDirect

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