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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bento

    Score8 out of 10
    N/AN/A

    $15

    per month

    Iterable

    Score8.2 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
    Pricing
    BentoIterable
    Editions & Modules
    Basic
    $15
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    BentoIterable
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    BentoIterable
    Considered Both Products
    Backpack Internet Pty. Ltd (Bento)
    No answer on this topic
    Iterable
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    103 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    102 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    67 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    66 Answers
    Features
    BentoIterable
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bento and Iterable
    Feature
    Bento
    -
    Ratings
    Iterable
    8.0
    119 Ratings
    4% above category average
    WYSIWYG email editor00 Ratings8.8106 Ratings
    Dynamic content00 Ratings8.7113 Ratings
    Ability to test dynamic content00 Ratings8.5111 Ratings
    A/B testing00 Ratings8.5115 Ratings
    Mobile optimization00 Ratings7.9110 Ratings
    Email deliverability reporting00 Ratings6.9115 Ratings
    List management00 Ratings7.1115 Ratings
    Triggered drip sequences00 Ratings8.0102 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bento and Iterable
    Feature
    Bento
    -
    Ratings
    Iterable
    5.7
    116 Ratings
    26% below category average
    Dashboards00 Ratings6.2116 Ratings
    Standard reports00 Ratings5.6114 Ratings
    Custom reports00 Ratings5.4105 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bento and Iterable
    Feature
    Bento
    -
    Ratings
    Iterable
    7.0
    113 Ratings
    7% below category average
    API00 Ratings7.9102 Ratings
    Role-based workflow & approvals00 Ratings8.196 Ratings
    Customizability00 Ratings7.5103 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.75 Ratings
    Third-party software integrations00 Ratings7.120 Ratings
    Best Alternatives
    BentoIterable
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Bloomreach
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BentoIterable
    Likelihood to Recommend
    -
    (0 ratings)
    8.6
    (120 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (4 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (4 ratings)
    User Testimonials
    BentoIterable
    Likelihood to Recommend
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
    Read full review
    Pros
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
    Read full review
    Cons
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
    Read full review
    Likelihood to Renew
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
    Read full review
    Usability
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
    Read full review
    Reliability and Availability
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
    Read full review
    Performance
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
    Read full review
    Support Rating
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
    Read full review
    Alternatives Considered
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
    Read full review
    Scalability
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
    Read full review
    Return on Investment
    Backpack Internet Pty. Ltd (Bento)
    No answers on this topic
    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
    Read full review
    ScreenShots