Bitly vs Rebrandly | TrustRadius

What users are saying about

Score 8.4 out of 10

Based on 68 reviews and ratings

Score 9.9 out of 10

Based on 36 reviews and ratings

Pros

Very easy to use. Anyone with even limited tech knowledge would be able to begin using the service from day one.
Managing and tracking links is very straightforward and offers you exactly what you need.
Can use for free and even without signing in, so it's very open and available to everyone.
Has been around long enough for it to be a trusted brand, so people feel secure in clicking on it.

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Jessica Meadows Rich

Curriculum Coordinator

GCFLearnFree.orgE-Learning, 11-50 employees

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Let's you specify the domain name to something meaningful.
Can customize the short link name to make it clear what's it for.
The process is quick and you get your shortened URL in seconds.
Price is fairly reasonable, particularly if you manage a website with lots of pages that you need to share the links on.

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Global Programs Specialist

Alcorn State UniversityEducation Management, 501-1000 employees

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Cons

One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.

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Social Media Coordinator

CarahsoftComputer Software, 201-500 employees

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The reporting feature is flat out awful. It would be great if there were just a dashboard where I could see stats and graphs with easily filterable views.
The UI could use some polish in the dashboard.
More sorting/filtering features when looking through links.

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Dustin W. Stout

Founder

Dustn.coInternet, 1-10 employees

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Likelihood to Renew

Bitly 8.0

Based on 1 answer

Bitly helps us determine how many people are clicking on our links and where they are finding these links.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

Bitly 10.0

Based on 4 answers

Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.

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Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

Bitly 9.0

Based on 1 answer

I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Performance

Bitly 9.0

Based on 1 answer

I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

Bitly 8.0

Based on 9 answers

For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!

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Verified User

General Manager in Other

Music Company, 11-50 employees

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Rebrandly 8.5

Based on 24 answers

Prompt and informative responses. Whereas many of their competitors use automated responses that require significant wait times to respond, Rebrandly have a much decreased response time which is vital for any business that is juggling many different tasks at the same time. This aspect of quality customer service is one of the primary reasons that we choose to use Rebrandly, and will continue to do so.

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Verified User

Director in Corporate

Marketing & Advertising Company, 1-10 employees

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In-Person Training

I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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No answers on this topic

Online Training

Bitly 7.0

Based on 1 answer

I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Bitly 8.0

Based on 1 answer

Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I use Hootsuite for scheduling social media posts, but it also offers a link shortener, which serves the same purpose as Bitly but with additional features like scheduling posts and monitoring your brand. If you're looking for something a bit more complex than Bitly, I would recommend Hootsuite as a great alternative.

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Digital Marketing Specialist - Team Lead

Select BlindsRetail, 51-200 employees

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Bit.ly and other services that shorten and manage links are great, but there are a few problems:

It can be expensive to add your own custom domain - with Rebrandly it's free.
With certain products, you aren't able to set the link text, which can lead to confusing links like my.short.link/ah74vt rather than the cleaner my.short.link/rebrandlyreview.

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Lead Developer

AC0/RDInformation Technology & Services, 11-50 employees

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Scalability

Bitly 9.0

Based on 1 answer

Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.

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Holland Pintarch

Marketplace Manager, Happiness Hero

Growth GeeksMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Return on Investment

Bitly has had a major negative financial impact on our business due to them not allowing us to redirect our link. Our product labels have broken links on them, which is affecting sales.
Bitly has had a negative impact on our customer satisfaction.
Bitly has wasted our time and efforts and has not been straightforward with their features.

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Mego Salbashian

Founder & Ceo

Be Herbal Inc.Consumer Goods, 1-10 employees

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Now I don't need to send new links every time I do a new roster.
I can print cards and flyers with links on them and know that even if the source URL changes I'll be fine.

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Ministry Pastor

Coast Evangelical ChurchReligious Institutions, 1-10 employees

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Screenshots

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

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Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

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