Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
$35
per month
Rebrandly
Score 8.9 out of 10
N/A
Rebrandly is an easy way to create, share and manage branded links. The vendor offers companies and individuals the possibility to brand and shorten the links they share using a specific domain name of their choosing. With Rebrandly, users can create and share branded links directly through the browser extension while surfing the Web. The vendor then stores it in their dashboard, where users can measure results using their best in class suite of tools. Users can register a new domain…
$29
per month
Pricing
Bitly
Rebrandly
Editions & Modules
Basic
$35
per month
Free
Free
Customized
Contact sales team
Starter
$29.00
per month
Pro
$69.00
per month
Premium
$499.00
per month
Offerings
Pricing Offerings
Bitly
Rebrandly
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Pricing tiers varies based on needs for links, users and custom domains.
More Pricing Information
Community Pulse
Bitly
Rebrandly
Considered Both Products
Bitly
Verified User
Manager
Chose Bitly
Bitly is the most fully featured and intuitive of the (albeit limited) options we have evaluated. Bitly is also the link shortener that our staff and our user base have had the most interaction with, so it was the choice with the least friction/switching costs up front. In this …
Bitly is easy to use and budget-friendly. Bitly is also specifically error-free. Being a responsible brand, we have to choose a trusted brand in which this service comes true. It is easily used by even less experienced team members and saves time. The advanced analytics feature …
Marketing Coordinator / Digital Marketing Specialist
Chose Rebrandly
I have used Bitly before but find it does not have enough detail like Rebrandly. Shows more information that i useful and has a better user interface. Overall, Rebrandly is better for the purpose of our needs.
Besides Bitly, I have tried also BL.INK. They do pretty much the same, but Rebrandly, as I have mentioned before, allows you to change the final URL once the shortened one is created. The other ones only have this feature in paid plans.
Setting up a branded URL through Bitly was way too complicated. Additionally, the limitation on the number of links created per month was too restrictive. Bitly does allow UTM tracking to be added, but not as dynamically as Rebrandly. Bitly also doesn't have the pixel adding …
Rebrandly is definitely aimed at the professional end of the market. Bitly has been around for a long time, but also overused and abused by bad actors. This can negatively influence a backlink profile in terms of organic search which an SEO professional simply can not afford. …
Rebrandly allows you to link to your domain or subdomain and that's one of the best advantages - doesn't let your brand value dilute over ugly looking or painful long links. Others don't allow connecting your own domain. Customers are hesitant in clicking the links that don't …
Rebrandly is not expensive and unites different features on the same solution. Other solutions (used before) didn't put all the features together. Very bad.
Rebrandly has more features, especially the ability to edit links after the fact. Other link shorteners are good, but Rebrandly is more fully-featured. Rebrandly basically starts where other link shorteners end. Integrated QR code creation is a differentiator. Analytics are …
Easier use of keyword specific URLs. The platform is designed so that specific keywords are more easily incorporated into the domain. Other URL shortening services, we find, are not as easy to navigate in this regard. We we have been using Rebrandly for a little while now and …
So, first of all, Rebrandly comes with unlimited redirects and with the ability to have up to 500 branded links. You can hook your own 5 domains for free and manage them. It is a powerful marketing tool with analytics and other features. Also, one of the best benefits is an …
It gets the job done and has a really good analytics tool. It links to Linkinbio and integrates with other apps as well. The redirect is a big pro for me since our URL are constantly changing but I don't want the short URL that I've marketing to be changing all the time.
If you would like to dedicate a subdomain for a particular type of audience or campaign - a smart way of shortening links and wow factor is that for the free-tier itself there are 500+ links allowed - which is huge! Recommended for running outbound campaigns where subdomain won't mess up your data.
One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
The reporting feature is flat out awful. It would be great if there were just a dashboard where I could see stats and graphs with easily filterable views.
The UI could use some polish in the dashboard.
More sorting/filtering features when looking through links.
It's very straightforward to use, and we were able to easily onboard business users that wouldn't normally engage with software of this type. There is somewhat of a learning curve with some of the administrative functions, but that is limited to one person on staff that has overcome it pretty easily
I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
Prompt and informative responses. Whereas many of their competitors use automated responses that require significant wait times to respond, Rebrandly have a much decreased response time which is vital for any business that is juggling many different tasks at the same time. This aspect of quality customer service is one of the primary reasons that we choose to use Rebrandly, and will continue to do so.
I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
Rebrandly is definitely aimed at the professional end of the market. Bitly has been around for a long time, but also overused and abused by bad actors. This can negatively influence a backlink profile in terms of organic search which an SEO professional simply can not afford. Using custom domains with Rebrandly, in conjunction with the unbeatable redirection speed means I'm getting far better and more consistent results compared to Bitly.
Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.