Item: Rebrandly
Rating: 10
Author: Josh Bender

Overall Satisfaction with Rebrandly

Use Cases and Deployment Scope

Rebrandly helps to make our URLs more professional and friendly. We created easily recognizable, consistent branding in all our messaging. We use Rebrandly to shorten URLs for social media, email signatures, brochures, and marketing material. With the added benefit of analytics, we can easily tell which links are performing better and gain better insight into our customers' desires and intentions.

Pros and Cons

Pros

Create shortened links from any page using the Chrome extension
Detailed, user-friendly analytics
Customer domain names

Cons

Custom domains come at a premium price
Custom domain renewal prices tend to creep up over the years

Most Important Features

Large quota of links (based on subscription plan) which is easily scalable
Intuitive yet thorough click statistics
Custom domains - even bring your own

Return on Investment

I am able to easily track user behavior across multiple mediums
Based on user behavior I am able to tailor our services to better match their requirements - even when they don't say anything explicitly
More clicks to our desired links mean more traffic and more revenue
Users see a more consistent, professional brand image across our channels, garnering more trust

Alternatives Considered

Bitly

Rebrandly is definitely aimed at the professional end of the market. Bitly has been around for a long time, but also overused and abused by bad actors. This can negatively influence a backlink profile in terms of organic search which an SEO professional simply can not afford. Using custom domains with Rebrandly, in conjunction with the unbeatable redirection speed means I'm getting far better and more consistent results compared to Bitly.

Key Insights

Do you think Rebrandly delivers good value for the price?

Yes

Are you happy with Rebrandly's feature set?

Yes

Did Rebrandly live up to sales and marketing promises?

Yes

Did implementation of Rebrandly go as expected?

Yes

Would you buy Rebrandly again?

Yes

Other Software Used

GoDaddy

Likelihood to Recommend

If you need to create a lot of professional-quality shortened URLs and easily track those, Rebrandly is a great fit. Either manually adding links via the web interface, through the browser extension or even the API for large volumes. The pricing plans are flexible to suit most situations. And the interface has been refined over the years so it's crisp, smooth, fast and intuitive. Rebrandly cares about the little details, down to the redirection speed when a user clicks on my link. Rebrandly should be an essential tool in every internet marketer's kit.

Comments

Please log in to join the conversation

Turn ordinary links into 24x7 workhorses