TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Blended Sense

    Score8.8 out of 10
    N/ABlended Sense is a media technology company headquartered in Austin, that matches creative professional to the right projects to produce and distribute digital assets quickly. They aim to empower small business owners with content kits filled with media essential for everyday business. Also, they state Creative Professionals benefit from reliable earnings, community, and perks.

    $499

    per month

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Pricing
    Blended SenseKapost
    Editions & Modules
    E-Commerce
    $499
    per month
    Professional Services
    $1,499
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Blended SenseKapost
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans include: Professional content capture 250 GB Storage Compatible for all platforms Professional content editing Asset Organization Dedicated Producer Tailored content plan Asset Tagging Matched Creative Team
    More Pricing Information
    Features
    Blended SenseKapost
    Content Creation
    Comparison of Content Creation features of Blended Sense and Kapost
    Feature
    Blended Sense
    6.8
    3 Ratings
    14% below category average
    Kapost
    8.2
    9 Ratings
    5% above category average
    Ideation6.33 Ratings8.07 Ratings
    Approval workflows7.03 Ratings8.09 Ratings
    Content collaboration7.03 Ratings8.09 Ratings
    Content calendar7.12 Ratings8.09 Ratings
    Network for content licensing/production00 Ratings9.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Blended Sense and Kapost
    Feature
    Blended Sense
    7.4
    3 Ratings
    5% below category average
    Kapost
    8.0
    9 Ratings
    2% above category average
    Content hub9.11 Ratings7.18 Ratings
    Forms / Gated content7.12 Ratings8.05 Ratings
    Content distribution6.33 Ratings9.07 Ratings
    Content promotion7.12 Ratings8.34 Ratings
    Content automation7.12 Ratings8.05 Ratings
    Embedded CTAs00 Ratings7.93 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Blended Sense and Kapost
    Feature
    Blended Sense
    9.1
    1 Ratings
    21% above category average
    Kapost
    8.0
    7 Ratings
    8% above category average
    Audience profiling and targeting9.11 Ratings8.05 Ratings
    Closed-loop tracking and reporting00 Ratings8.06 Ratings
    Content performance analytics00 Ratings8.07 Ratings
    Campaign optimization dashboard00 Ratings8.05 Ratings
    Competitive analytics00 Ratings7.92 Ratings
    Best Alternatives
    Blended SenseKapost
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Blended SenseKapost
    Likelihood to Recommend
    8.8
    (3 ratings)
    7.0
    (12 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Blended SenseKapost
    Likelihood to Recommend
    Blended Sense
    Blended Sense is well suited really for any business out there, large or small. We live in the digital age and to have and own your digital assets is an absolute necessity. Blended Sense does this and makes my life as a business much easier. Social media content is one less thing I have to worry about thanks to Blended Sense
    Read full review
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
    Read full review
    Pros
    Blended Sense
    • A wide variety of creative talent resources.
    • Allow for expert creative talent without the in-house costs.
    • Flexibility to serve around the Austin area.
    Incentivized
    Read full review
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
    Read full review
    Cons
    Blended Sense
    • Because they use different creators, sometimes the standards of quality are different
    • The production timeline and how they schedule creativity doesn't always work for the quick turnaround on projects
    Incentivized
    Read full review
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    Likelihood to Renew
    Blended Sense
    No answers on this topic
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    Usability
    Blended Sense
    No answers on this topic
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
    Read full review
    Support Rating
    Blended Sense
    No answers on this topic
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
    Read full review
    Alternatives Considered
    Blended Sense
    Other than taking pictures and videos on my own, Blended Sense is the only company I’ve used. I am aware of other companies out there that do similar things, but I don’t think any of them can compare to what Blended Sense has to offer. No need to go elsewhere
    Read full review
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
    Read full review
    Scalability
    Blended Sense
    No answers on this topic
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    Return on Investment
    Blended Sense
    • It helped us grow our brand on social media.
    Incentivized
    Read full review
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
    Read full review
    ScreenShots