Kapost - For email campaigns
May 23, 2016

Kapost - For email campaigns

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Kapost

Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all work within one system and unify newsletters and email campaigns. Kapost also has easy analysis after deployment so we are able to better track our campaign statistics, open rates, etc.
  • Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
  • Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
  • Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.
  • Strategist - in some ways it feels that those behind Kapost are good at coming up with a plan and implementing it but do not have a design background. We worked with a design team in the past so we can get frustrated with this.
  • Time zone differences. Whomever the strategist is, it would be better if we worked similar time zones versus having to wait several hours to communicate and get immediate fixes.
  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
ISI listing from Thomson Reuters returns bigger and more narrowed lists. If you need a narrowed list go with them. If you want a large party internal [tool] deploy Kapost, it works just fine. I also have found that the design team behind Aprimo has a bigger design background and can turn around content at a quicker rate.
It is appropriate to help send out your email campaigns and give you a proper timeline of when deployment will be and statistics of how well your campaign has done. In some cases it's easier to have a designer or rather yourself do a full design type of look in a Word document and then send it to Kapost so they see exactly how you picture the email.

Upland Kapost Feature Ratings

Ideation
6
Approval workflows
5
Content collaboration
8
Content calendar
3
Network for content licensing/production
9
Content hub
8
Forms / Gated content
8
Embedded CTAs
9
Content distribution
9
Content promotion
9
Content automation
9
Audience profiling and targeting
4
Closed-loop tracking and reporting
7
Content performance analytics
8
Campaign optimization dashboard
5
Competitive analytics
6