Bloomerang CRM vs. Virtuous CRM

If you are a small organization just getting started, Bloomerang can be a good fit. It is simple and straightforward for development staff who maybe aren’t super savvy with data management or analysis in spreadsheets. In the sales demo they will try to upsell a lot of extras that are ultimately not necessary unless your stuff is very unfamiliar with database software. The base price of the software is something like $300 per year, as long as you mix all of the training and phone support add-ons they initially present you with.

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Virtuous is a great tool for fundraisers and nonprofit organizations that want to keep all their donor records, gift transactions, donation landing pages, and reporting in one platform. It may not be well suited, though, for for-profit businesses, organizations, and agencies.

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• Reporting: Once I understood the logic behind Bloomerang's reporting tools, I could not believe I'd ever worked a different way. Some of our funders request very complicated reports and getting the relevant data out of Bloomerang is SO much easier than it was with our previous CRM tools.
• Website integration: I love the tracking functionality that Bloomerang offers, as well as how easy it is to integrate event ticket, volunteer, and other forms into our existing website.
• Intuitive design: I've introduced total novices to Bloomerang and been very impressed with how quickly they've been able to figure out all the top level navigation as well as deeper functionality.

Incentivized

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• User-friendly CRM.
• Knowledgable support staff.
• Allows for email marketing on a mass level.

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• Some of the searches did not bring up the expected results. It would be good to see the logic be a little more "fuzzy".
• More pre-set reports would be helpful for small organizations who do not understand the logic behind how to get the results they are seeking.
• An ability to just page through donor records would be nice. Sometimes you just want to browse the data to get inspired.

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• Virtuous only keeps track of contacts on forms for a given period of time, not the lifetime of when the form was deployed.
• Virtuous Customer Support can sometimes lag, and you end up waiting days for a response to your inquiry or issue.
• Virtuous reporting, while very detailed and segmented, can sometimes be a little overwhelming, and the terminology does not always translate to what you are looking to accomplish with your reporting outcomes.

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#1 - I am very happy with the product and support so far.
#2 - With significant data migration costs, I wouldn't even consider another option for at least 3 years no matter how much better it might be.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Data and settings are very customizable to fit the needs of our organization. We are able to not only keep track of donations, but also other interactions we may have with a constituent. Support is extremely helpful when issues arise.

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In my experience, Virtuous CRM has great self-marketing, talented salespeople, and a half-baked CRM that shows glimmers of competence but the actual experience is more akin the the scene in the Simpson’s when Sideshow Bob keeps stepping on rakes.

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Any time i had a problem or question it has been easy to find an answer or tutorial. When I cannot find an answer, it is easy to email or live chat with support and they resolve my problems very quickly.

We left DonorPerfect for Bloomerang. I had come from an organization that used Raisers Edge and there was no way I was going to stay with DP. RE is great for larger organizations with staff dedicated to the database, but we were a much smaller organization and needed to have something we could all use easily. We demoed Salsa and Neon and liked them both, but Bloomerang had better integration features and seemed to be the most user-friendly.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

In my experience, the sales pitch and demos are slick, but upon actual use there is a quick realization that no small or medium charity should touch this software with a 10-ft pole. In my opinion, if you have a large org with lots of cash, and a dedicated database manager who is tech-literate, you can make this work. HubSpot is by far my favorite but lacks the nonprofit features needed to truly manage donor relationships and portfolios.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Because my organization has been using Bloomerang for only one year, we haven't yet studied what impact it has had on our ROI. We have, however, noted that we are able to more efficiently and more rapidly communicate with constituents now than we were able to before we had Bloomerang. We can quickly and efficiently generate acknowledgements and tax receipts - and do so - better than we ever did before.

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Invited by the Vendor

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• Better donor management.
• Better predictive analytics on donors and giving numbers.
• Increases were seen in overall revenue since joining with Virtuous.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info