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Bloomerang or Bust
Updated November 07, 2019

Bloomerang or Bust

Michelle Green Arnson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomerang

We use Bloomerang to track and manage individual donors; corporate, foundation, and government grants; event attendees; newsletter subscribers; website visitors; and more. While our program staff could use Bloomerang for a variety of other purposes, it is primarily a tool for our administrative team. It's allowed us to condense our mass emailing and donor data tracking into a single tool, and has generally streamlined our fundraising and communications processes.
  • Reporting: Once I understood the logic behind Bloomerang's reporting tools, I could not believe I'd ever worked a different way. Some of our funders request very complicated reports and getting the relevant data out of Bloomerang is SO much easier than it was with our previous CRM tools.
  • Website integration: I love the tracking functionality that Bloomerang offers, as well as how easy it is to integrate event ticket, volunteer, and other forms into our existing website.
  • Intuitive design: I've introduced total novices to Bloomerang and been very impressed with how quickly they've been able to figure out all the top level navigation as well as deeper functionality.
  • Mass updates: The top thing that Bloomerang currently lacks is the ability for users to execute their own mass updates. You can currently pay a relatively small fee for this type of work, but I do miss being able to update a huge group of accounts in one fell swoop on my own.
  • Email layouts: I'd love to see a nicer interface and better WYSIWYG editor for creating emails. The existing set up is fine, but could be so much nicer.
  • Dashboard: It would be nice to be able to customize the home screen dashboard a bit. I'd like to be able to choose a few different reports to see automatically, and to be able to hide other things that aren't as relevant.
DonorPerfect was the clunkiest tool I have ever used and eTapestry was a great upgrade from that, though overly complicated and not nearly agile enough or user-friendly enough for our organization's more general needs. Bloomerang offered an excellent upgrade from there that I've described here. Many of the folks working for them come from NPO and fundraising backgrounds themselves, so it's not surprising that their product reflects a deep understanding of what organizations like mine are looking for.
I can't speak to Bloomerang's functionality for a very large organization, but for a small-to-midsize non-profit, I don't know what else you'd need! Need to register volunteers, or sell tickets, or generate e- or print communications, or pull donor data? Bloomerang does it. Bloomerang is my third CRM tool in my current organization and it is vastly superior in almost every way to the others that came before.