BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer…
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
BlueConic is definitely a leader in the CDP and marketing data space. After looking at several similar tools they stood apart due to the tools intuitiveness and power, along with their great customer support.
BC is by far and large the most affordable, but definitely requires more 'in-house' data knowledge. Its capabilities are far less, but the others focus more on a data-overall approach, whereby blueconic is 1st party-focused. I found that all the bells and whistles of the "Krux…