BlueConic with a thumbs up!
August 19, 2018

BlueConic with a thumbs up!

Keith Lehman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with BlueConic

I used BlueConic in my former e-commerce role. We used it in our marketing department and across brand, merchandising and customer service departments. It helped to test new experiences and quick fixes on the experience that required long-term development.

We used BlueConic mainly for CRM acquisition as well as short-term merchandising on promotions and website messaging.
  • Easy to use interface for programming overlays on websites and digital properties.
  • Great customer success help at every turn - they were there to help out at any turn.
  • The software impact was instant and didn't require IT/code pushes - which made launching targeted offers simple in a pinch.
  • The site absobtion for our product categories and subcategories made campaign targeting easy and simple. The software is open-ended and can be personalized to pretty much any business model.
  • The software was a bit glitchy at times and the beta products were launched a little too prematurely. I didn't feel like it was tested thoroughly and caused headaches at times.
  • Qualifying the product was and is still probably hard for them. They could easily be confused as testing software (which it works well for) but their go-to-market is personalization... which I don't believe is their strength. It's more like a "real-time Ecomm optimization".
  • Their connections with other providers was left a little more desirable. Would love to have seen them have more connections into CRM that the 4-5 they offered.
  • Better conversion rate with those that engaged in the software
  • Higher CRM acquisition through gated offers
  • Load rate stayed relatively the same - no issues in performance
BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.
Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service.