Powerful and Easy to Use
February 16, 2018
Powerful and Easy to Use
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with BlueConic
We're using BlueConic to create a centralized database of our users that is accessible to all of our other marketing tools.
- BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
- The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
- BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.
- Right now, there's no ability to view metadata about the profile data, such as date created or updated, which would be a very valuable benefit.
- In order to track the necessary data, you sometimes have to get creative with the profile attributes part of the tool, which can become a tangled mess if you're not careful.
- BlueConic has lead to a deeper understanding of how customers engage with our content
BlueConic is definitely a leader in the CDP and marketing data space. After looking at several similar tools they stood apart due to the tools intuitiveness and power, along with their great customer support.