BlueConic is great for Publishers!
February 12, 2018

BlueConic is great for Publishers!

E. Garrett Bewkes, IV | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with BlueConic

We use BlueConic (BC) to track our users and understand their behavior. We also recently implemented them as our paywall, which seems to be working beautifully (and looks great too)! So, we are using it across the organization as it plays a vital role in our business model/strategy for digital users.
  • Segments users by unique "listeners" you the user set up.
  • Captures data in real-time.
  • Easy to use your data easily once its been captured. You can use it for ad-targeting, surveys, etc.
  • Their customer service team and engineers are awesome. You have an idea? They'll make it a reality...
  • They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
  • Could have some more "out of the box" APIs.
  • WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).
  • Too early to tell. Will report back in a month. If all goes to plan though, massive. We hope subs make up the vast majority of revenues by 2020, which will be powered by BC.
BC is by far and large the most affordable, but definitely requires more 'in-house' data knowledge. Its capabilities are far less, but the others focus more on a data-overall approach, whereby blueconic is 1st party-focused. I found that all the bells and whistles of the "Krux" product to be unnecessary for publishers unless you own and operate a VAST network of websites, such as conde nast, or are in eComm.
SO, my recommendation is 100% on what you are trying to accomplish. If you are a publisher with a paywall- go for it! If you are in eComm, I'd say go for it. Truth is, you can't really hack it in today's word without first-party data, and of all the solutions out there, BlueConic has been the most affordable and easy to work with.