BlueConic - Positive Experience
January 21, 2025

BlueConic - Positive Experience

Missy Geyer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with BlueConic

I have used BlueConic for data collection and first party audience analysis, reporting and targeting. It has solved the problem of not being able to collect first party data and being able to monetize that specific data. GA4 is very limited in what first party audience data can be collected, and BlueConic has stepped in and amped up the capabilities.

Pros

  • First Party Data Collection
  • First Party Data Targeting
  • First Party Data Analysis

Cons

  • Easier to use UI
  • More intricate API with GAM
  • More targeting capabilities for sales
  • Being able to monetize on first party data has been a huge game changer.
  • The price tag was a big deterrent for us for a while, so that can be difficult to tackle for smaller/medium pubs.
  • Being able to connect directly to Google Ad Manager was a huge plus, although it was clunky at times, we at least had the option.
I think without a bit of training and knowledge it would be hard to walk right into a role or a task inside of BlueConic - it is kind of hard to comprehend everything that is available and all of the options. The language inside of BlueConic is also very different than other things in the industry, so it was hard to understand what it would line up with.
I think the overall experience and customer service was better on the BlueConic side of things which is what swayed us in their direction. The GAM connection was also another huge plus for us. We ultimately chose BlueConic as our final CDP and we are very happy with that ultimate decision.

Do you think BlueConic delivers good value for the price?

Yes

Are you happy with BlueConic's feature set?

Yes

Did BlueConic live up to sales and marketing promises?

Yes

Did implementation of BlueConic go as expected?

Yes

Would you buy BlueConic again?

Yes

It is a great tool for medium to large publishers that have a lot of first party data that they haven't been able to capture previously. First party data is a publishers first selling point, and being able to capture all sorts of data and insights through BlueConic is super important. It probably wouldn't be worth it for a smaller pub to onboard BlueConic.

BlueConic Feature Ratings

Customer Data Management
7.0
Account Scoring
7
Customer Data Governance
7
Data Connectors
6
Data Enhancement
7
Data Ingestion
7
Data Storage
8
Data Visibility
7
Event Data
7
Identity Resolution
7
Audience Segmentation & Targeting
7.0
Standard visitor segmentation
7
Behavioral visitor segmentation
7
Traffic allocation control
7
Website personalization
7
Tag Management
7.0
Tag library
7
Tag variable mapping
7
Ease of writing custom tags
7
Rules-driven tag execution
7
Tag performance monitoring
7
Page load times
7
Mobile app tagging
7
Library of JavaScript extensions
7

Using BlueConic

ProsCons
Like to use
Well integrated
Quick to learn
Feel confident using
Requires technical support
Inconsistent
Cumbersome
Lots to learn
  • Reporting
  • Analysis

Comments

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