Blueshift vs. Infobip

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.N/A
Infobip
Score 6.8 out of 10
N/A
Infobip headquartered in London offers a CPaaS designed to bridge IT and Telecoms, powering enterprises with omnichannel communication and user authentication options for a global user base.N/A
Pricing
BlueshiftInfobip
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftInfobip
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
BlueshiftInfobip
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Telegram
Telegram
Score 8.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.8 out of 10
Telegram
Telegram
Score 8.9 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Telegram
Telegram
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueshiftInfobip
Likelihood to Recommend
7.7
(6 ratings)
8.0
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.0
(1 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
BlueshiftInfobip
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Infobip
OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Infobip
  • Trans SMS
  • WhatsApp for Business
  • Marketing automation
  • Dashboards
  • Great Customer Success team
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Infobip
  • OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
  • The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Infobip
Best customer success team. Newer channels to reach customers are quickly worked upon and implemented faster. Transparency with billing
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Usability
Blueshift Labs
No answers on this topic
Infobip
Infobip gradually introduces things sometimes which is difficult to implement
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Support Rating
Blueshift Labs
No answers on this topic
Infobip
- always available to provide support - don't have to raise tickets which goes in constant loop of not getting answered
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Implementation Rating
Blueshift Labs
No answers on this topic
Infobip
A strong roadmap involving key stakeholders can help move things faster. Be clear with volume commitments for delivery channels.
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Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Infobip
As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Infobip
  • OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution.
  • We are able to provide enterprise level SMS services in a reliable and cost-effective way.
  • Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket.
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ScreenShots

Blueshift Screenshots

Screenshot of Single Customer ViewScreenshot of Advanced SegmentationScreenshot of Multi-Channel Customer JourneysScreenshot of Personalized RecommendationsScreenshot of Campaign Performance ReportingScreenshot of Single Customer View