Blueshift vs. Meiro CDP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.
$1,250
per month
Meiro CDP
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
Meiro is a composable, privacy-first Customer Data Platform designed for both marketing and IT teams, balancing the delivery of consistent, personalized experiences with uncompromised security and data control. Meiro unifies customer data across touchpoints and devices into a single, comprehensive customer view. This holistic understanding of behaviors and preferences enables marketing teams to engage customers with relevant, personalized experiences across various marketing…
$4,500
per month per installation
Pricing
BlueshiftMeiro CDP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftMeiro CDP
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
BlueshiftMeiro CDP
Best Alternatives
BlueshiftMeiro CDP
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Klaviyo
Klaviyo
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Klaviyo
Klaviyo
Score 8.8 out of 10
Enterprises
Iterable
Iterable
Score 8.8 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueshiftMeiro CDP
Likelihood to Recommend
7.7
(6 ratings)
8.9
(3 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BlueshiftMeiro CDP
Likelihood to Recommend
Blueshift Labs
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Meiro
- personalization (The platform helps us with execution of several triggers - abandoned shopping cart, shopping intention etc. We are not bounded by capability of platform - anything can be executed on our own.) - CDP + ETL (Platform offers two products Meiro Integrations and Meiro Business Explorer - first one is sort of ETL tool using which, we can create custom data pipelines, connect to various data sources, build own connectors and schedule very complicated jobs. Second tool is more related to creating the custom segments, schedule regular export to another marketing platforms. I like how these two worlds are split. It just make sense to work with it.) - predictive modelling (There is huge potential for data engineering and data science teams to fully operate the platform - running CLV models, recommendation engines, creating complicated data pipelines from various data sources bringing them on one place. I thing about Meiro as amazing execution platform for such teams - running CLV modelling on data marts and use outputs in Meiro.) - platform enabling collaborative work (Platform offers various departments an environemnt, where they can work productively.)
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Pros
Blueshift Labs
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Meiro
  • By being able to include segmentation operations within our customer management, it is no longer necessary to opt for the use of GDPR software, as Meiro and its end-to-end solution system is enough to cover the entire data matching quota, to properly define which salesperson is best suited to each customer (that's why we use this tool).
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Cons
Blueshift Labs
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Meiro
  • We do not agree with the derogatory opinion about our experience using Meiro, as the service proved to maintain a quite positive quality level, so we are satisfied with the investment made in the use of Meiro and with the results, it has shown us when modeling information.
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Likelihood to Renew
Blueshift Labs
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Meiro
No answers on this topic
Alternatives Considered
Blueshift Labs
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Meiro
We started with Meiro. There was nothing here previously.
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Return on Investment
Blueshift Labs
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Meiro
No answers on this topic
ScreenShots

Blueshift Screenshots

Screenshot of AI-Enabled Cross Channel MarketingScreenshot of Channel and Time IntelligenceScreenshot of Multi-Channel Customer JourneysScreenshot of Predictive Audiences

Meiro CDP Screenshots

Screenshot of Native Email Channel—This is used to create and automate dynamically personalized email campaigns with a custom HTML or no-code visual editor. The email solution enables the user to pick any SMTP provider of choice.Screenshot of Customer Journey Orchestration — A drag-and-drop interface that allows marketers to design, manage, and execute complex, multi-step omnichannel campaigns. Streamlining campaign orchestration enhances marketing efficiency and ensures consistent, personalized customer experiences across all channels.Screenshot of Web/Pop up Banners — This is used to create a static image or HTML Web/Mobile banners, and set conditions to display banners to certain segments, on certain pages, or upon certain events, enabling personalization.Screenshot of No-code audience segmentation — Used to create and refine targeted customer groups through a no-code interface, enhancing personalization and boosting campaign effectiveness without SQL knowledge or IT support.Screenshot of Native Mobile Push — Activates customer segments with personalized app notifications directly from Meiro’s interface.