TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Blueshift

    Score7.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.

    $1,250

    per month

    Waterfall

    Score4.1 out of 10
    N/AText messaging software to connect and engage your audience using targeted, personalized mobile communications.N/A
    Pricing
    BlueshiftWaterfall
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BlueshiftWaterfall
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    BlueshiftWaterfall
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    EZ Texting
    Score9 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Attentive
    Score8.6 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Airship
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BlueshiftWaterfall
    Likelihood to Recommend
    7.7
    (6 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BlueshiftWaterfall
    Likelihood to Recommend
    Blueshift
    I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
    Incentivized
    Read full review
    Upland Software
    For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.
    Incentivized
    Read full review
    Pros
    Blueshift
    • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
    • Integration with Segment and other apps
    • Retargeting with dynamic content pulled from data feeds / catalogs
    Incentivized
    Read full review
    Upland Software
    • Customer service. You have your own point of contact. They are very supportive and helpful. They always respond quickly.
    • Their deep non-profit discount.
    • Their message schedules. Very flexible and it can be a relative schedule to say a pregnant woman's due date and someone's goal date for quit smoking, etc.
    Incentivized
    Read full review
    Cons
    Blueshift
    • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
    • Ability to move customers easily from one campaign to another with one click
    Incentivized
    Read full review
    Upland Software
    • Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.
    Incentivized
    Read full review
    Likelihood to Renew
    Blueshift
    We're not in the mood to start this process over at this time. A lot of hard work went into it.
    Incentivized
    Read full review
    Upland Software
    No answers on this topic
    Alternatives Considered
    Blueshift
    Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
    Incentivized
    Read full review
    Upland Software
    We had EZTexting before. They don't have relative scheduling message so we had to switch to another vendor. We checked into SMS Magic, but they were not very responsive to our sales inquiry and then we received some phone call from India from someone who's very hard to communicate with.
    Incentivized
    Read full review
    Return on Investment
    Blueshift
    • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
    Incentivized
    Read full review
    Upland Software
    • We have worked with several clients to help them launch and grow their SMS program and the platform helps us doing cutting edge work in this space.
    Incentivized
    Read full review
    ScreenShots

    Blueshift Screenshots

    Screenshot of AI-Enabled Cross Channel MarketingScreenshot of Channel and Time IntelligenceScreenshot of Multi-Channel Customer JourneysScreenshot of Predictive Audiences