Blueshift vs. Waterfall

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Blueshift
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.
$1,250
per month
Waterfall
Score 4.1 out of 10
N/A
Text messaging software to connect and engage your audience using targeted, personalized mobile communications.N/A
Pricing
BlueshiftWaterfall
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueshiftWaterfall
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BlueshiftWaterfall
Best Alternatives
BlueshiftWaterfall
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
OneSignal
OneSignal
Score 8.0 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueshiftWaterfall
Likelihood to Recommend
7.7
(6 ratings)
9.0
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BlueshiftWaterfall
Likelihood to Recommend
Blueshift
I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.
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Upland Software
For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.
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Pros
Blueshift
  • Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
  • Integration with Segment and other apps
  • Retargeting with dynamic content pulled from data feeds / catalogs
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Upland Software
  • Customer service. You have your own point of contact. They are very supportive and helpful. They always respond quickly.
  • Their deep non-profit discount.
  • Their message schedules. Very flexible and it can be a relative schedule to say a pregnant woman's due date and someone's goal date for quit smoking, etc.
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Cons
Blueshift
  • Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
  • Ability to move customers easily from one campaign to another with one click
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Upland Software
  • Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.
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Likelihood to Renew
Blueshift
We're not in the mood to start this process over at this time. A lot of hard work went into it.
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Upland Software
No answers on this topic
Alternatives Considered
Blueshift
Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward
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Upland Software
We had EZTexting before. They don't have relative scheduling message so we had to switch to another vendor. We checked into SMS Magic, but they were not very responsive to our sales inquiry and then we received some phone call from India from someone who's very hard to communicate with.
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Return on Investment
Blueshift
  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
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Upland Software
  • We have worked with several clients to help them launch and grow their SMS program and the platform helps us doing cutting edge work in this space.
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ScreenShots

Blueshift Screenshots

Screenshot of AI-Enabled Cross Channel MarketingScreenshot of Channel and Time IntelligenceScreenshot of Multi-Channel Customer JourneysScreenshot of Predictive Audiences