Bokun vs. IBM Digital Commerce

I think WebSphere Commerce is well suited for customers looking to sell products online that need robustness and scalability as a priority. It provides a complete order cycle out of the box, or you can integrate with your existing order fulfillment. Online shopping models like digital subscriptions or a marketplace are not well suited as it requires a lot of customization

Incentivized

• Websphere commerce provides efficient contract based pricing. Contract based pricing greatly helps in handling prices for different business
• Catalog filtering is one other strength of websphere commerce, as it helps to filter the show only those products that the customer is entitled to
• Extended site model is one other strength of WCS as it greatly helps in having multiple e-commerce sites for different demographics, for branding etc

Incentivized

• The e-Marketing spots contain content associated with marketing activities to target customer segment - needs some improvement. The algorithm to set up the priority of each of the Web Activity with in eMarketing spot is little bit confusing.
• The catalog load can be simplified.
• WebSphere Commerce is a huge application - someone needs to spend at least 5-6 years to learn about the whole application.

Incentivized

The scalability and various configurations of the product allows for a wide range of e-commerce site features. It provides a storefront to begin with so it helps with speeding up development.

Incentivized

IBM Digital Commerce was a lot more customizable and had a good engine for us to make enhancements. We were not locked down to certain integrations and we were able to utilize a lot of the features outside of the box vs using a prescribed set of features and functionality that other tools would force us to use

Incentivized

• For our clients in the apparel industry, the flexibility that WCS provides to scale up really helped their online business to grow tremendously.
• Our client in the restaurant industry can't quite leverage what WCS has to offer though as it doesn't really fit their shopping model.
• Another positive impact is that it allows our clients to streamline their commerce system in interacting with their backend.

Incentivized