Boomi is a cloud-based, on-premise, or hybrid integration platform. It offers a low-code/no-code
interface with the capacity for API and EDI connections for integrating with external organizations and
systems, as well as compliance with data protection regulations.
$550
per month
Improvado
Score 8.6 out of 10
N/A
Improvado, headquartered in San Diego, aims to help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns.
Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Taboola, and Adroll. The solution is designed to to take the pain out of data-driven marketing by aggregating, transforming and visualizing cross-channel marketing data.
Legacy systems often need to be replaced or integrated with new applications in order to modernize businesses. A strong API strategy that avoids custom coding and third-party programs is essential to enable this integration. Boomi's new-age connectivity and integration solutions ensure safe, secure, and robust integration. In the age of information, businesses are under more pressure than ever to be able to collect and manage large amounts of data. This data comes in from a variety of sources, including personalized devices such as voice assistants and wearable tech. While this data can be immensely valuable to businesses, they often lack the infrastructure necessary to handle it effectively. This can lead to data build-up in databases or silos, and can eventually lead to problems with integration and security.
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
More from a development perspective. It is always difficult to use the properties features. It takes a while to understand how the data/variables can be used across an integration.
Dell Boomi should also invest more on API Management and not just seen as a ETL,ESB tool.
Should roll out features more often based on users reviews.
Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
Dell Boomi has provided us with the ability to connect our campus together using our various existing platforms. There are many supported features and have yet to run into something that we cannot do. Its user interface is very intuitive which would allow users to begin developing fairly easily. There is a myriad of resources available
My IT and Finance teams have noted that setting up the tool is a breeze. Dell Boomi has never caused an issue during a system implementation that I am aware of. We are pleased with the tool and recommend others consider it.
The atom sphere takes a time to load, when I open a process or when I open a log. One more slow processing is when I import objects from NetSuite.
About the performance of processing, it looks like Boomi takes a time to initialize some things such as connectors before starting the process. This is also performance we have.
Boomi support was responsive and knowledgable, however being a closed cloud service, it doesn't have good community support. We found the learning curve to be steep and there aren't avenues like google, forums, or blogs that provide community driven insight into the product or how to go about designing solutions using the tool
We decided to go with Dell Boomi because another department in our company was already using the software. We did not research competitor applications to use as our business solution. Dell Boomi was very easy and quick to set up, so once we decided to use Dell Boomi for systems integration, we had it set up and running within a few working days.
It has allowed us to scale significantly without having to add headcount, specifically those geared towards data entry. We went from a $10m ARR business to $200m ARR business with the same amount of Order Processors and 12x amount of transactions by leveraging Boomi to perform a lot of the work, and then having the Order Processing team to simply review that the transaction was processed successfully.
