BoostUp vs. HG Insights Platform

Well Suited Scenarios: 1) Organizations that are particularly interested in accurate and timely forecasting, especially PE-owned firms that have significant growth commitments; 2) Organizations where managers are particularly time-constrained and need assistance prioritizing when/how to intervene and assist their reports throughout the sales process. Less Well Suited: 1) Companies that have very short sales cycles (i.e., especially a one-touch close) where longitudinal deal insight is less valuable.

Incentivized

For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.

Incentivized

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• Would be helpful to receive notifications about at-risk deals based on whatever triggers we configure rather than only seeing that in the dashboard.
• Generally happy w/BoostUp and can't think of any additional items at this time.
• It would be great if we could link multiple opportunities that are associated with a common sales effort (for example, where there is one opp for the initial land and additional opps for potential expansion) to make it easier to update "next steps" and other fields associated with those opportunities.

Incentivized

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense

Incentivized

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized