Bound vs. MaxMind GeoIP®

I think the customer service and relationship we have with Get Smart Content is great

Not really - it does what it promises to do well

Incentivized

• Connects easily with other APIs such as Demandbase and Google Analytics.
• Easily create segments.
• Easily create segmented content.

Incentivized

• Easy to install
• Easy to use
• Relatively high accuracy
• Easy to maintain

Incentivized

• When you set up a campaign you should be able to set up content while in the campaign.
• You should be able to set up new segments while in the campaign.

Incentivized

• Accuracy still has room for improvement

Incentivized

Again, it does what is promises well, and is cheap.

Incentivized

It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.

Incentivized

• We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
• Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.

• Has definitely helped with driving greater usage by helping us deliver more relevant content to users.

Incentivized