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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brand Networks Platform

    Score5 out of 10
    N/AThe Brand Networks Platform is an ad serving platform from Brand Networks headquartered in Boston.N/A

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
    Pricing
    Brand Networks PlatformMagnite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Brand Networks PlatformMagnite
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Brand Networks PlatformMagnite
    Ad Network Integration
    Comparison of Ad Network Integration features of Brand Networks Platform and Magnite
    Feature
    Brand Networks Platform
    6.0
    1 Ratings
    20% below category average
    Magnite
    7.5
    2 Ratings
    2% above category average
    Data Transfer6.01 Ratings7.02 Ratings
    DSP integration6.01 Ratings8.02 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Brand Networks Platform and Magnite
    Feature
    Brand Networks Platform
    8.0
    1 Ratings
    2% above category average
    Magnite
    8.0
    2 Ratings
    2% above category average
    Ad campaign creation7.01 Ratings8.02 Ratings
    Ad deployment8.01 Ratings8.02 Ratings
    Ad display and retargeting segmentation9.01 Ratings8.02 Ratings
    Display advertising00 Ratings8.02 Ratings
    Sequence targeting00 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Brand Networks Platform and Magnite
    Feature
    Brand Networks Platform
    5.8
    1 Ratings
    29% below category average
    Magnite
    7.3
    2 Ratings
    6% below category average
    Ad dashboards5.01 Ratings8.02 Ratings
    Ad performance reports7.01 Ratings7.02 Ratings
    Ad conversion tracking4.01 Ratings7.02 Ratings
    Ad attribution reporting4.01 Ratings8.01 Ratings
    Cross-channel ad management9.01 Ratings8.02 Ratings
    Ad forecasting and optimization6.01 Ratings6.01 Ratings
    Best Alternatives
    Brand Networks PlatformMagnite
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Brand Networks PlatformMagnite
    Likelihood to Recommend
    5.0
    (1 ratings)
    9.0
    (2 ratings)
    User Testimonials
    Brand Networks PlatformMagnite
    Likelihood to Recommend
    Brand Networks
    If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
    Incentivized
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    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
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    Pros
    Brand Networks
    • Sleek design -- very attractive UI
    • Constantly innovating and updating the platform
    • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
    Incentivized
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    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
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    Cons
    Brand Networks
    • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
    • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
    • Because it's in continual development, there are lots of little bugs that slip through the cracks
    Incentivized
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    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
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    Alternatives Considered
    Brand Networks
    Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
    Incentivized
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    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
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    Return on Investment
    Brand Networks
    • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
    • If optimization works correctly, you get even more efficient costs against you given campaign objective.
    • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
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    ScreenShots