BN Platform for all form of social ads
October 11, 2018
BN Platform for all form of social ads
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Brand Networks Platform
We use the Brand Networks Platform to analyze and export data, and to set up some campaigns. We also utilize some of the optimization features available for campaigns set up through the platform. The platform is used by those in our media and analytics departments only. It allows us to monitor campaign performance, and set up campaigns.
Pros
- Sleek design -- very attractive UI
- Constantly innovating and updating the platform
- Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
Cons
- API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
- The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
- Because it's in continual development, there are lots of little bugs that slip through the cracks
- If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
- If optimization works correctly, you get even more efficient costs against you given campaign objective.
- However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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