Likelihood to Recommend
Brand24 is best suited for a brand who is looking for insights from a certain campaign that their brand conducted, and/or certain trends that have been circulating in their brand's social landscape amongst competitors. They successfully can track hashtag reach which I find to be one of their strongest qualities
- The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
- The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
- Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
- The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is incredibly useful to our clients.
Return on Investment
- Positive: helped with new business client requests that required social listening
- Positive: helped with current client requests on tracking certain campaigns we ran on LTO (limited time offer) items
- Negative: did not compute all the metrics we were looking for
Premium Consulting/Integration Services—
Entry-level set up fee?
Brand24 Editions & Modules
1. per month