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What is Brand24?

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.It collects real-time data from millions of sources, including social media…

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TrustRadius Insights

Brand24 is a versatile software that has proven to be invaluable for individuals and marketing departments alike. Users have successfully …
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per month Unlimited users

Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

How to grow business and improve customer satisfaction with Brand24

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Product Details

What is Brand24?

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations for data-driven decisions,
  • Competitor monitoring and comparison to track competitor performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure a brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in any industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to visualize and understand the data.

Brand24 helps users to increase brand awareness, improve customer support, measure a brand's marketing efforts, conduct a competitor analysis, do social selling, and prevent PR crises.

Brand24 Features

  • Supported: Real-time Online Media Monitoring
  • Supported: AI Sentiment Analysis
  • Supported: Estimated Social and Non-Social Reach
  • Supported: Share of Voice
  • Supported: AI Topic Analysis
  • Supported: Emotion and Emoji Analysis
  • Supported: AI Insights, Trends, and Recommendations
  • Supported: Competitor Monitoring, and Comparison
  • Supported: Geo Analysis
  • Supported: Reputation and Presence Scores
  • Supported: Trending Hashtags, and Links
  • Supported: Influencer Discovery
  • Supported: Advanced Filters
  • Supported: Comprehensive Reports

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

Brand24 Videos

Meet AI Reports, a product designed to revolutionize social media monitoring.
Brand24, to monitor and analyze brand mentions and stay on top of a company's reputation.

Brand24 Integrations

Brand24 Competitors

Brand24 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll Countries
Supported LanguagesArabic, Czech, Danish, German, English, Finnish, French, Croatian, Hungarian, Indonesian, Italian, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese

Frequently Asked Questions

Brand24 starts at $99.

Keyhole, Meltwater, and Social Mention are common alternatives for Brand24.

The most common users of Brand24 are from Mid-sized Companies (51-1,000 employees).
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View all alternatives
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brand24 is a versatile software that has proven to be invaluable for individuals and marketing departments alike. Users have successfully utilized this tool to track mentions of their brand across various platforms such as Facebook, Instagram, YouTube, Twitter, and blog posts. By doing so, they are able to gain a comprehensive understanding of the general consensus, trends, and hashtags surrounding their brand during specific campaigns and time periods.

One of the standout features of Brand24 is its ability to help users find both positive and negative references to their brand. This allows them to not only catalog positive content for future use but also address any negative content promptly and effectively. The software's negative sentiment tracking has been particularly useful in identifying unhappy users of competitive solutions and converting them to the user's own product.

Marketing teams have relied on Brand24 to monitor conversations and buzz around their brand, enabling them to engage with customers in a timely manner. The software alerts users whenever their company, competitors, or product is mentioned on social media, allowing for instant replies to comments. Additionally, Brand24 provides an influence score for individuals, helping users gauge the impact of the people they are interacting with.

The flexibility and robustness of Brand24's tracking system have received praise from users who have leveraged the software to track influencer campaigns across different social media channels. This enables them to monitor mentions of specific keywords and identify influencers talking about their brand on platforms like Facebook, Twitter, and Instagram.

Moreover, the insights and metrics gathered from Brand24 have proven valuable beyond just the marketing department. They have been used across entire organizations, benefiting teams in multiple areas. For example, law firms have found great value in using Brand24 to monitor what is being said about them on social media platforms like Facebook and Twitter. This enables them to engage with commenters appropriately and respond promptly.

Overall, Brand24 has established itself as a reliable tool for social listening and analytics. With its ease of implementation and outstanding customer service, users have found that it addresses their needs effectively, allowing them to gain valuable insights, engage with customers, and stay on top of their brand's online presence. Whether it is tracking mentions, analyzing tactics, or monitoring influencer campaigns, Brand24 delivers the necessary features to help users succeed in their social media strategies.

User-Friendly Interface: Several reviewers have praised Brand24 for its user-friendly interface that is easy to navigate and understand. Users with varying levels of technical knowledge, including beginners and mid-level employees, have found the software intuitive to use. This suggests that Brand24 has successfully designed an interface that accommodates users with different skill levels.

Clear Data Organization: Many users appreciate how Brand24 organizes the results in a clear manner using buckets, which allows for easy data analysis. The structured presentation of collected data makes it convenient for users to navigate and interpret the information efficiently. This feature enhances the user experience by providing a visually organized display of insights.

Comprehensive Social Media Monitoring: Reviewers have highlighted that Brand24 covers multiple social platforms, setting it apart from other tools limited to just one or two platforms. By including a wide range of platforms such as forums, blogs, Facebook, Twitter, and more, Brand24 offers users a comprehensive solution for monitoring their brand's online presence across various sources. This broad scope enables users to gather valuable insights from diverse social media channels.

Long response time for support: Some users have expressed dissatisfaction with the support provided by Brand24, stating that it has taken days for them to receive a response. This issue seems to be consistent and has been mentioned by multiple reviewers.

Limited sentiment analysis accuracy: Several users have found the sentiment analysis feature of Brand24 to be lacking in accuracy and predictability. They feel that the tool does not always accurately determine the sentiment of mentions, making it difficult for them to rely on this information for decision-making.

Lack of useful statistics: A common complaint among users is that the statistics provided by Brand24 are not overly useful for their needs. They find that the data and insights generated do not provide enough value or actionable information.

Users commonly recommend Brand24 for several reasons. First, they highlight its ability to improve brand image and increase reliability, as well as generate more sales. Second, users mention that it is easy to use. They also suggest trying the free trial period to experience its benefits firsthand. Additionally, they recommend utilizing Brand24 for social media monitoring and generating sales leads. Lastly, many users believe that Brand24 is most valuable for companies with over 500 employees.


(1-9 of 9)
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Score 8 out of 10
Vetted Review
Verified User
Our marketing team used Brand24 in various ways, mainly to track popular influencer campaigns across different social media channels. Brand24's tracking was very flexible and robust. The marketing team was the main driver but the insights and metrics we gathered were used across our entire organization. Their report system is top notch.
  • Reporting
  • Social Media Tracking
  • Instagram Tracking
  • Tracking Setup
Brand24 is an excellent tool to track almost anything across social media. Their setup is a little confusing (along with their pricing) but once setup, it delivers excellent results. We were a little upset that Instagram tracking was lost but not their fault. We are still very satisfied 2+ years later.
Score 8 out of 10
Vetted Review
Verified User
It is being used by the marketing department. We are using it to track analytics for our social media channels including Facebook, Twitter, LinkedIn and Instagram. It helps us create reports and show our engagement across social media to distribute to partners, principals, managers, and staff. It helps us analyze tactics to improve our reach.
  • Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
  • I've had very good experience with the customer support team to solve any technical issues.
  • There should be a lower price point so that it could be affordable for all. Also, the mobile application does not provide the same level of satisfaction as the desktop version.
  • There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Score 8 out of 10
Vetted Review
Verified User
We used Brand24 to monitor what was being said about our law firm on social media platforms, primarily Facebook and Twitter. Due to our heavy advertising presence in our markets, people would invoke our name or slogan in comments and we wanted to be able to engage and respond as we felt appropriate.
  • Monitoring Facebook
  • Monitoring Twitter
  • Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
  • Statistics weren't overly useful for us
If you have a lot being said about you online, this is well worth testing out. Our company just didn't have enough being said about us to sort of justify having it around and trying to consistently use it. If you are a fairly public company with a lot of conversations being had about you, this may be a great tool for you to use.
Mark Anderson | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I used Brand24 to pick up mentions of our brand across the web, such as Facebook, Instagram, YouTube, Twitter and blog posts. It does help people to find references to your brand, good and bad. So you can catalog the positive content for future use and address the negative content.
  • Ease of Setting up Alerts for Brand Mentions
  • Fairly Affordable Compared to Competitors
  • Consistently Missed Essential Brand Mentions
  • Support is Spotty and Can Take Days to Respond
I would suggest another product to a friend.
Tamar Weinberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Brand24 to monitor conversation and buzz around our brand so that we can engage in a timely fashion.
  • Thorough coverage of forums, blogs, and other social media platforms.
  • Relatively easy to use.
  • Sentiment is hard to predict and isn't always accurate.
  • Must pay to unlock more frequent updates.
I'm mostly a one-person shop when it comes to sentiment analysis and monitoring our brand outside the well-trafficked channels. This is a low-cost way to truly manage the brand easily without much friction, though it may require a bit of a learning curve at first. I believe, though, that what it does, it does well. Though the emails aren't particularly beautiful, it does what I need it to do.
Score 9 out of 10
Vetted Review
Verified User
We used Brand24 to track an influencer campaign because the software allows you to track mentions of specific keywords as well as mentions. This allowed us to easily see the influencers that were talking about us as well as users on Facebook, Twitter, and Instagram that were taking action because of the campaign.
  • Easy to Use
  • Good Value
  • More Keywords.
  • More proprietary information that is not just a pull of data on social platforms.
Brand24 is a great tool for understanding the impact of social media campaigns as well as influencer marketing efforts. The price point is significantly lower than a lot of other tools available and the data available can really help drive decisions around strategy.
Kelcey Zacarese | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Brand24 was used be myself solely while we were evaluating which tools best fit our needs and wants for a social listening and analytics tool. Brand24 should be used for brands who are looking for a general consensus of mentions, trends, hashtags, etc when reviewing a certain campaign during a certain time period.
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis
Brand24 is best suited for a brand who is looking for insights from a certain campaign that their brand conducted, and/or certain trends that have been circulating in their brand's social landscape amongst competitors. They successfully can track hashtag reach which I find to be one of their strongest qualities.
James McTavish | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Brand24 was used personally by me. The main objective for Brand24 was to track our competitors thru social media -- this helped me identify which companies were using a competitive solution so I could try to convert them to our product. The "negative" sentiment tracking was most useful for this, as unhappy users of competitive solutions are easiest to convert.
  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
It appeared to me that Brand24 was designed to be used by customer service and marketing teams to track the sentiment of comments left about their products online; however, I found it most useful (as a sales person) to use it for helping unhappy consumers to find better solutions.
Paweł Tkaczyk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I am using Brand24 to monitor mentions on social media for me and my customers. The implementation process is straightforward and the customer service is outstanding. Brand24 alerts me whenever the name of my company (or my competitors, or my product) is mentioned so I can reply to the comment instantly. It also shows me the “influence score” of the person I'm talking to.
  • Excellent customer service
  • Quickly monitor mentions of your brand on social media
  • Quick to set up
  • I'm satisfied on all fronts.
It's great for monitoring your brand. If you want to look for customers, just set up a project to monitor for the keywords used in your product or service. You'll be amazed how many customers you can get.
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