Brandwatch Reviews

Brandwatch is used by our media and data team at my company. But reports and findings generated through Brandwatch are shared with our entire office and externally to clients.

Some of the main areas we use Brandwatch for are: trend tracking, organic follower tracking (FB, IG, and TW), estimating share of voice, Twitter custom audiences using the Audiences tool, sentiment tracking, Brand health monitoring, competitor conversation tracking.

Across our company, it was mostly used in marketing and social care (who was responsible for the brand listening within our organization).

The main uses for Brandwatch within our company were as follows:

• Monthly social channel performance reporting.
• Brand protection.
• Campaign reporting (mainly hashtag tracking).
• Announcement reporting.

Brandwatch is being used by myself and our clients' in house community management and analytics team. I use Brandwatch mainly for social listening requests or reports. We have other tools that can accomplish these asks, however, Brandwatch appears to be the most comprehensive and advanced tool yet that I have had experience using.

For modern PR, having a pulse on social conversation is a must. We use it to monitor conversation on topics, brands, competitors, and to identify trends and audiences that can inform both strategic planning and rapid-response. In practice, the analytics team does most of the work in the platform, but there are some generalists who are comfortable doing basic to intermediate tasks.

It is being used by the Media Department currently. It provides insights into both existing clients and the performance of their campaigns. We use it to measure Share of Voice, Brand Sentiment, and for customer insights on a monthly basis. We also use it as part of a "social audit" we perform for new clients to better acquaint our client on the social landscape and where they stand in it.

In addition, we also use it for research for new business development. This enables us to come up with insights into a potential client's business before making a deal, and enables us to know what type of programs would benefit the company the most, based on what's happening in the market.

We use it as an agency for other brands in India. The whole organisation uses it, and in fact, most of our enterprise clients use Brandwatch services too. Based on the experience with clients and users of Brandwatch, the best use case of Brandwatch involved peer-benchmarking. Most companies use it to listen to what's happening on the internet about their peers. Why are they being liked or disliked? Bucketing such conversations gives them insights on what to improve on and what to focus more on. Other business problems Brandwatch takes care of include marketing campaign analytics, net sentiment, PR coverage, and brand health.

We use Brandwatch Analytics as the core technology for our research into conversation around brands and entertainment properties and personalities. This involves utilising Brandwatch Analytics as a platform more than a tool, an option that would not be possible using any other social listening technology.

We use Brandwatch Analytics within our organisation to gather digital intelligence for clients. We use this platform to cleanse, segment and provide context behind the data, allowing for actionable and meaningful insight that provides an understanding of strategic insight and foresight.

We are a marketing agency that uses white label Brandwatch Analytics to:

1) Empower our clients with their own data
2) Provide regular reporting on brand presence, market research, and industry analysis

It is our primary product. As far as addressing business problems, it allows us to offer a competitive social media product beyond what most agencies are able to offer.

I use Brandwatch Analytics as a consultant to help create social media strategies for clients.

We use Brandwatch Analytics as part of our education program, both with clients and graduates to illustrate what's possible with social listening and brand monitoring.

We use Brandwatch Analytics with a range of our large global clients for market insights and brand monitoring. We also use it directly ourselves for market insights and research for our content marketing efforts.

As a technology, travel, and news journalist, or a PR and marketing professional, I've utilized many tools to capture the relevance and value of social media over the years. At Pamil Visions Public Relations, and via our efforts at Argophilia and Argo Travel News, our people have found Brandwatch the premier tool for showing the statistical underbelly of the digital landscape. Whether we need to report to hotel clients on media mentions, or if I personally need to find a key metric for a news story, Brandwatch solves for "X" in most cases. The point of pain Brandwatch easily solves is turning intricate and complex social interaction, Big Data, and difficult to explain concepts into relative child's play. Brandwatch is a tool every business person interested in digital must have.

We implement monitoring solutions for leading consumer brands. We provide managed solutions providing data at a top management level, but making sure that important indications filter down. Brandwatch monitoring provides us with critical marketing intelligence including performance indicators, threats, concerns, opportunities and competitor benchmarks. Monitoring allows clients to intercept and evaluate the conversations regarding their brand. It provides key information for improving brand sentiment, share of voice, customer service and a host of other issues.

We use Brandwatch for social media consulting, customer and competition analysis and one time reports for a variety of clients. We're a social business focused consultant so everybody in the company has a use for social media monitoring tools whether it is for internal use so we can assess and evaluate our customers' current social media situation or as a support of the planning and implementation of a social media strategy.

I have my students working with internship projects this semester and it is an excellent platform for monitoring online reputation and story amplification. Brandwatch also implemented various roles and permission with make it easier to control access and mention usage. The issues that Brandwatch addresses is how to make sense of what is being said online about the subject of an analysis - Brandwatch's superior text categorization and tagging tools (which I compare with a Cuisinart) make it an excellent platform to invest in reusable queries revolving around industry and use case monitoring.

We use Brandwatch as a discovery and measurement tool within projects and classes dealing with social analysis at Carnegie Mellon University. Students and faculty use Brandwatch to asses how market segments are engaged with brands, political and societal trends across the social space, and how communities engage and respond with organizations. We view Brandwatch as a critical piece in student development and learning and couldn't be happier in partnering with them..

One of the main problems I've been able to solve with the help of Brandwatch is correlation - so what you had spike in mentions last week? What caused it? So what you had a lot of mentions from a particular forum, more than usual? What caused that? Thanks to annotation and the ability to plot various metrics on the flexible Brandwatch graphs, I can easily identify what correlates and what causes spikes and/or dips, even before I export the data to Excel for a deep-dive. In fact, one of the benefits of Brandwatch is that, while I can keep some of the dashboards with basic and self-explanatory graphs based on the audience, I can also keep my "super dashboards" with all the metrics and widgets I need, and I can do all of my deep dives right from the dashboard. This leads me to the next problem I was able to solve thanks to Brandwatch - showing my various stakeholders that social listening (and social analytics in general) isn't daunting, it isn't boring, and just because it's often portrayed in an Excel spreadsheet it doesn't mean it's too scary for the business to appreciate. Brandwatch is so customisable and flexible that it's manager-friendly, analyst-friendly, data geek-friendly etc.

I use Brandwatch across my entire organization. We use it to monitor brand mentions and that of our competitors. We have some VERY big competitors and Brandwatch has been instrumental in gauging how strong our brand is in comparison to competitors.

We use Brandwatch daily at Disruptive Insight. Brandwatch is one of our preferred tools that we use for a number of social intelligence projects. We are passionate about highlighting the context within social media conversations and Brandwatch provides us with functionality to get behind some of the numbers in social media. The advanced analytics are what attracted us to Brandwatch and they continue to be one of our favourite and most used tools from our suite of partners.

We use Brandwatch to monitor and listen to social and digital conversations for our clients. It is globally used across the organization, across several different teams. Its modern design and interface has helped to address a wide range of business problems including crisis communications and helping us to understand our clients' audiences. The execution of a social media listening solution is essential for most businesses today. Brandwatch is an excellent tool for monitoring reputational risks and summarizing online conversations. Not only is Brandwatch helpful in the analysis of social datasets but it also enables us to combine social with other platforms. I would recommend Brandwatch to a business of any size thanks to its versatility.

We help install Brandwatch within other organisations. Typically across teams such as Communication, Customer Service, Marketing and PR helping them understand what's being said about their own brand and competitors. Teams will be able to measure and benchmark marketing effectiveness, how their brands and products are being perceived, customer service outreach and business critical competitive insights.

Brandwatch is an amazing solution for monitoring the pulse of my clients brands. The Brandwatch platform helps us gather real time data on what's being said about the brands we represent from all across the web while allowing us to manage everything in their comprehensive platform. From tracking web mentions, blogs, authors, Twitter and Facebook, Brandwatch provides an outlet to really understand what's being said about our brands and products.

We use Brandwatch to get better insights about our own industry and our clients industries. Brandwatch is one of the best tools we have ever seen and it also has an comprehensive flexibility to fit in your project needs. Using Brandwatch has helped us to understand and prevent our clients eventual crisis and saved us a lot of time and money. With no doubt I would recommend this tool to anybody who asks about social media monitoring and analysis.

Brandwatch is a fantastic social media monitoring tool. It helps allow to us track and measure various content we produce on a number of social media platforms. We can learn from the data provided how to tweak and improve our content for our audience. I would highly recommend it and know that it is the best monitoring tool we have used.