Brandwatch Reviews

We are engaging with Brandwatch on two fronts. First, to inform us globally on our industry while also informing us on various niches. That information allows us to be smarter and also surprise our internal and external clients with business-relevant information. Secondly, we use it as insurance. Are there conversations going on that we need to know about instantly.

Initially a listening tool for our social team to better understand the audiences they could tap into, Brandwatch Consumer Research eventually became a staple for tracking and reporting for our Influencer, Product Marketing, Customer Service, and Performance Marketing teams. For the social teams, it became both an analytics tool and a means to track and rapidly implement consumer feedback on social marketing campaigns, promoting social channel growth and an increase in positive sentiment for the brand across various social channels. Our Influencer team was able to track and report on the interactions they got from various signed personalities while monitoring brand mentions across the web, allowing them to find and reach out to new potential influencers for the brand. The Product and Performance marketing teams made great use of all the data provided by various dashboards built within the platform to track and report live campaigns, allowing them to implement changes and improvements to future campaigns faster. The Customer Service team and Product Marketing team both highly benefited from Brandwatch's sentiment tracking tools, allowing both teams to track and report on key topics across multiple KPIs.

Brandwatch is used by our media and data team at my company. But reports and findings generated through Brandwatch are shared with our entire office and externally to clients.

Some of the main areas we use Brandwatch for are: trend tracking, organic follower tracking (FB, IG, and TW), estimating share of voice, Twitter custom audiences using the Audiences tool, sentiment tracking, Brand health monitoring, competitor conversation tracking.

Brandwatch is the perfect listening tool that gives users the best control over data analysis in a user-friendly and simple way. Compared to other platforms that I've viewed and/or used over the past five years, they are the most progressive and can be classed as thought leaders within the social media and listening analytics field.
It is true they can be a little pricey, yet it is all worth it, especially for advanced users.

Across our company, it was mostly used in marketing and social care (who was responsible for the brand listening within our organization).

The main uses for Brandwatch within our company were as follows:

• Monthly social channel performance reporting.
• Brand protection.
• Campaign reporting (mainly hashtag tracking).
• Announcement reporting.

Brandwatch is being used by myself and our clients' in house community management and analytics team. I use Brandwatch mainly for social listening requests or reports. We have other tools that can accomplish these asks, however, Brandwatch appears to be the most comprehensive and advanced tool yet that I have had experience using.

Currently used as the main reporting tool for board and senior leaders on understanding social media commentary and exposure the business has. Helping to support some UR and thematic research, Brandwatch helps to steer high level product design strategies and communications direction when talking about overall brand, overall user propensity to purchase.

We are using it as a social media listening tool to hone in on conversations, overlapping consumer interests, and social performance tools. We didn't have a social media tool in the past, and it's nice to have insights into the social media landscape in a variety of industries.

We are using it for our website and social media. The company mainly uses it in our Marketing Department so we can get raw and generic data to better grow our company.

We currently use Brandwatch for competitive analysis and market research for new business pitches. It is mainly used by our digital department but provides insights used by our entire organization.

For modern PR, having a pulse on social conversation is a must. We use it to monitor conversation on topics, brands, competitors, and to identify trends and audiences that can inform both strategic planning and rapid-response. In practice, the analytics team does most of the work in the platform, but there are some generalists who are comfortable doing basic to intermediate tasks.

It is being used by the Media Department currently. It provides insights into both existing clients and the performance of their campaigns. We use it to measure Share of Voice, Brand Sentiment, and for customer insights on a monthly basis. We also use it as part of a "social audit" we perform for new clients to better acquaint our client on the social landscape and where they stand in it.

In addition, we also use it for research for new business development. This enables us to come up with insights into a potential client's business before making a deal, and enables us to know what type of programs would benefit the company the most, based on what's happening in the market.

We use it as an agency for other brands in India. The whole organisation uses it, and in fact, most of our enterprise clients use Brandwatch services too. Based on the experience with clients and users of Brandwatch, the best use case of Brandwatch involved peer-benchmarking. Most companies use it to listen to what's happening on the internet about their peers. Why are they being liked or disliked? Bucketing such conversations gives them insights on what to improve on and what to focus more on. Other business problems Brandwatch takes care of include marketing campaign analytics, net sentiment, PR coverage, and brand health.

Cerner uses Crimson Hexagon to monitor brand mentions in the social media space. It is used to monitor share of voice against key competitors, sentiment of social media coverage, trending topics within the health care information technology space, and more. It was used to generate key reports that went up to senior level executives, including the President of the company.

We use Brandwatch Analytics as the core technology for our research into conversation around brands and entertainment properties and personalities. This involves utilising Brandwatch Analytics as a platform more than a tool, an option that would not be possible using any other social listening technology.

We use Brandwatch Analytics within our organisation to gather digital intelligence for clients. We use this platform to cleanse, segment and provide context behind the data, allowing for actionable and meaningful insight that provides an understanding of strategic insight and foresight.

We are a marketing agency that uses white label Brandwatch Analytics to:

1) Empower our clients with their own data
2) Provide regular reporting on brand presence, market research, and industry analysis

It is our primary product. As far as addressing business problems, it allows us to offer a competitive social media product beyond what most agencies are able to offer.

I use Brandwatch Analytics as a consultant to help create social media strategies for clients.

We use Brandwatch Analytics as part of our education program, both with clients and graduates to illustrate what's possible with social listening and brand monitoring.

We use Brandwatch Analytics with a range of our large global clients for market insights and brand monitoring. We also use it directly ourselves for market insights and research for our content marketing efforts.

As a technology, travel, and news journalist, or a PR and marketing professional, I've utilized many tools to capture the relevance and value of social media over the years. At Pamil Visions Public Relations, and via our efforts at Argophilia and Argo Travel News, our people have found Brandwatch the premier tool for showing the statistical underbelly of the digital landscape. Whether we need to report to hotel clients on media mentions, or if I personally need to find a key metric for a news story, Brandwatch solves for "X" in most cases. The point of pain Brandwatch easily solves is turning intricate and complex social interaction, Big Data, and difficult to explain concepts into relative child's play. Brandwatch is a tool every business person interested in digital must have.

We use Crimson Hexagon to look for social media stakeholder conversations across channels including Facebook, Twitter, and earned media. We use these conversations to gauge topical interest, sentiment, and unearth trends we might not have been able to see without analytically examining the problem. Many members of our team choose Crimson.

We implement monitoring solutions for leading consumer brands. We provide managed solutions providing data at a top management level, but making sure that important indications filter down. Brandwatch monitoring provides us with critical marketing intelligence including performance indicators, threats, concerns, opportunities and competitor benchmarks. Monitoring allows clients to intercept and evaluate the conversations regarding their brand. It provides key information for improving brand sentiment, share of voice, customer service and a host of other issues.

We use Brandwatch for social media consulting, customer and competition analysis and one time reports for a variety of clients. We're a social business focused consultant so everybody in the company has a use for social media monitoring tools whether it is for internal use so we can assess and evaluate our customers' current social media situation or as a support of the planning and implementation of a social media strategy.

I have my students working with internship projects this semester and it is an excellent platform for monitoring online reputation and story amplification. Brandwatch also implemented various roles and permission with make it easier to control access and mention usage. The issues that Brandwatch addresses is how to make sense of what is being said online about the subject of an analysis - Brandwatch's superior text categorization and tagging tools (which I compare with a Cuisinart) make it an excellent platform to invest in reusable queries revolving around industry and use case monitoring.