Item: Brand24
Rating: 8
Author: James McTavish

Overall Satisfaction with Brand24

Use Cases and Deployment Scope

Brand24 was used personally by me. The main objective for Brand24 was to track our competitors thru social media -- this helped me identify which companies were using a competitive solution so I could try to convert them to our product. The "negative" sentiment tracking was most useful for this, as unhappy users of competitive solutions are easiest to convert.

Pros and Cons

Pros

Tracked negative sentiments
Had a broad scope of social media tracking thru various popular apps and websites
Allowed you set up instant triggers to find post that submitted very recently

Cons

The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.

Return on Investment

No negative impacts
Helped me book more meetings that turned into revenue

Users and Roles

1 - Sales

Other Software Used

Outreach, ZoomInfo, DiscoverOrg, Salesforce.com, Slack

Likelihood to Recommend

It appeared to me that Brand24 was designed to be used by customer service and marketing teams to track the sentiment of comments left about their products online; however, I found it most useful (as a sales person) to use it for helping unhappy consumers to find better solutions.

Comments

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Track sentiments for more revenue