Brand24 vs. PARKLU by Launchmetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.5 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month
PARKLU by Launchmetrics
Score 0.0 out of 10
N/A
PARKLU by Launchmetrics grows a brand's influence in China. Identify, activate and measure the impact of the most influential Key Opinion Leaders (KOLs) in China. Presented as a solution to help users understand how a brand benchmarks against competitors in the Chinese market. PARKLU by Launchmetrics sits within the Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives from Launchmetrics. The cloud connects with the modern consumer in a constantly changing…N/A
Pricing
Brand24PARKLU by Launchmetrics
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
No answers on this topic
Offerings
Pricing Offerings
Brand24PARKLU by Launchmetrics
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Brand24PARKLU by Launchmetrics
Top Pros

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Top Cons

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Brand24PARKLU by Launchmetrics
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User Ratings
Brand24PARKLU by Launchmetrics
Likelihood to Recommend
8.2
(9 ratings)
-
(0 ratings)
User Testimonials
Brand24PARKLU by Launchmetrics
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Launchmetrics
No answers on this topic
Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
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Launchmetrics
No answers on this topic
Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
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Launchmetrics
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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Launchmetrics
No answers on this topic
Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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Launchmetrics
No answers on this topic
ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

PARKLU by Launchmetrics Screenshots

Screenshot of Discover Key Opinion Leaders (KOLs) in China for your brand.
Find the right influencers for your goals and audience from our database of 110K+ KOLs in China. Receive recommended KOLs based on your search history and leverage their audience metrics to understand their relevance and affinity to your brand.Screenshot of Share your campaign expectations. 
Easily create and share your campaign overview brief with the KOLs of your choice. Build empowering content from messaging, images, videos and branded experiences.Screenshot of Explore your competitive landscape. Analyze competitors by social platform and historical data, and identify the top KOLs that they work with. Benchmark your brand against competitors and explore their community and engagement metrics, including their estimated sponsored percentage.Screenshot of Measure your Key Opinion Leader’s performance. Monitor the performance of your KOL, focusing on engagement metrics like impressions and reposts to easily track your KOL’s continued interest in your brand beyond the campaign.Screenshot of Make changes on the go. Whether you use our digital platform, our handy iOS app or our WeChat mini program, simply sign in to review your influencers’ content or make any updates as you wish.Screenshot of Deep dive into your plans with our influencer marketing experts