Brandfolder vs. Frontify vs. Wikku

It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.

Incentivized

Well suited to organization starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users - we have not tried at scale of more that 10's of users.

Wikku has given us the possibility to order our company without any hesitation and without having the possibility to make any mistakes. Despite the short time we have been using Wikku we recommend it 100% because it is an excellent working tool and gives us the possibility to organize all the files, images, and documents in a fast, safe, and reliable way. With Wikku Partner we feel safe and comfortable using this tool on our main servers.

Incentivized

• Documents such as contact lists and cooperative programs
• Featured listings, agents, and maps are just a few examples of creative advertising concepts
• Provides organization

Incentivized

• It manages the visual aspects of a brand very well.
• It is easy to use and update.
• It converts the colors from hex to rgb and cmyk seamlessly.
• It has a nice user interface.

Incentivized

• Wikku provides us with a powerful search engine when we finish importing the client templates in order to be able to control all the projects or jobs that clients send us by email.
• Wikku provides us with basic tools to create a product sheet to make the respective assignment to any customer who wants it under any image of any product in question.
• Wikku allows us to have a technical library where we can download and save from logos to necessary files.

Incentivized

• If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.

Incentivized

• I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
• Having sections for voice and personality would be great.
• The ability to export a brand document to a .PDF to share with partners.

Incentivized

• At the time of managing Wikku with some integration, this became somewhat slow, although it is possible that the support will give you SAT management immediately.
• You have to request certain functions that Wikku itself does not have, for example, in the editing table you need the Siser color chart to be able to edit to taste.
• It takes a lot of adaptation for new customers, many tutorials are needed at the beginning to be able to understand from the beginning the operation of Wikku.

Incentivized

Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired

Incentivized

Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use

Incentivized

We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.

• Cut down on time doubling time on assets
• It took a long time to set up and train.
• It is very expensive.

Incentivized

• Solid cost benefit - the cost is not prohibitive for the value it brings
• Overall value depends on internal federation of usage

• Wikku has a very low learning curve for the experience it gives us, even so, we have achieved a return of more than 4% in the time we have been using this tool.

Incentivized