TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.7 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.N/A

    Fin

    Score8.8 out of 10
    N/AFin is an AI Agent for customer service. It automates complex queries, improves resolution times, and delivers consistently high-quality support at scale.

    $0.99

    one-time fee per outcome

    FireDrum Email Marketing

    N/AN/AN/A

    $0

    per month

    Pricing
    BrazeFinFireDrum Email Marketing
    Editions & Modules
    No answers on this topic
    Fin with your current helpdesk
    $0.99
    one-time fee per outcome
    Fin with the Intercom helpdesk
    from $19 + $0.99 per Fin outcome
    per month per seat
    Pro add-on
    from $99
    per month
    Beginner
    $0
    per month
    Enterprise
    $0
    per month
    Business
    $5
    per month
    Offerings
    Pricing Offerings
    BrazeFinFireDrum Email Marketing
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional Details90-Day Money-Back Guarantee Fin includes a 90-day money-back guarantee. Customers must use Fin in at least 250 conversations during the first 90 days of their subscription following the trial period. Customers who are not satisfied may request a refund within 90 days of starting their subscription. Eligibility: Available to high-volume customers handling more than 250,000 conversations per month in North America and Europe.
    More Pricing Information
    Community Pulse
    BrazeFinFireDrum Email Marketing
    Considered Multiple Products
    Braze
    Chose Braze
    I would say Braze is far better in creaitng detailed and intelligent marketing journeys than any of the products I have mentioned. Intercom is primarily a support channel and so wasn't suitable for my use case, having limited features and requiring workarounds. Mailchimp is …
    Incentivized
    Chose Braze
    I don't remember the names, but we used at least two others before we switched to Braze, and they were all inferior.
    Incentivized
    Fin
    No answer on this topic
    FireDrum Email Marketing
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    158 Answers
    99%
    Would buy again
    424 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    119 Answers
    97%
    Delivers good value for the price
    341 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    158 Answers
    98%
    Happy with the feature set
    417 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    92 Answers
    94%
    Lived up to sales and marketing promises
    230 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    91 Answers
    93%
    Implementation went as expected
    286 Answers
    No answers on this topic
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    BrazeFinFireDrum Email Marketing
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    Score10 out of 10
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    Customer.io
    Score9.1 out of 10
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    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
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    Score8.5 out of 10
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    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    BrazeFinFireDrum Email Marketing
    Likelihood to Recommend
    8.9
    (162 ratings)
    8.9
    (490 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    10.0
    (21 ratings)
    -
    (0 ratings)
    Usability
    7.8
    (129 ratings)
    8.3
    (398 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    4.5
    (21 ratings)
    6.4
    (11 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    7.4
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.6
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BrazeFinFireDrum Email Marketing
    Likelihood to Recommend
    Braze
    If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
    Incentivized
    Read full review
    Fin
    I can't think of anything off the top of my head regarding less appropriate. However, this product is very customizable. I think with some improvement in reporting it could be better, however, I would recommend due to these types of things. I love the knowledge base and creating those help centers. I would say that it is fairly easy to set up, but once you set it up, not really knowing all the things, it's hard to go back and change, so it would be nice to have an overall idea of guidance prior to the original setup that can just be improved over time.
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Pros
    Braze
    • Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
    • They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
    • The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
    • We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
    Incentivized
    Read full review
    Fin
    • The AI agent can answer our users' questions accurately based on the information available in our Help Center.
    • Ability to set up workflows and procedures helps our team automate repetitive tasks.
    • The inbox layout is clean and easy to navigate, and we can set views to suit our preferences.
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Cons
    Braze
    • Enabling GIF/videos to be directly uploaded on to Braze's platform
    • Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
    • Ability to track duplicate user profiles within the entire audience segment
    • Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
    Incentivized
    Read full review
    Fin
    • I wish I could pull reports on the conversations that have been closed.
    • I wish I could tag fin categories in addition to our live help desk conversations so I can get a good read on the types of questions users are asking.
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Likelihood to Renew
    Braze
    We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
    Incentivized
    Read full review
    Fin
    We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Usability
    Braze
    From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
    Incentivized
    Read full review
    Fin
    Intuitive is a very accurate descriptor. Features do not seem to be hidden by poor UI. Things are usually where you would expect them to be, and the UI has been designed to make it pleasant to work within the platform. The platform also scales really well. Both small and large organizations can achieve a great return on investment by using it.
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Reliability and Availability
    Braze
    No answers on this topic
    Fin
    always there
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Performance
    Braze
    No answers on this topic
    Fin
    Fin is super quick and top notch.
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Support Rating
    Braze
    Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
    Read full review
    Fin
    I can get help by asking Fin questions about itself. It answers accurately, citing its own Help Center resources with visuals. It can reason and dialogue well. But when it comes to getting human support for Fin, it is not as quick. It can sometimes take a few days. They are polite and well-meaning. Some things aren't their fault (product limitations), but there was one occasion where something took a long time to resolve with lots of back and forth but it was I who found out the error in the end that they missed, so they didn't really help resolve it.
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Online Training
    Braze
    It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
    Incentivized
    Read full review
    Fin
    It was great. We were able to walk through step by step and get our questions answered along the way.
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Implementation Rating
    Braze
    No answers on this topic
    Fin
    The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Alternatives Considered
    Braze
    Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
    Incentivized
    Read full review
    Fin
    Fin far surpasses these other options in platform features and capabilities. Fin allows for side-by-side use by both the Marketing and Support teams, while none of the other similar products did that well. Most platforms are designed for one or the other, not both.
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Scalability
    Braze
    No answers on this topic
    Fin
    The product is very scalable and has helped us scale our user base and onboard 10x the users in just one month. We couldn't have done it without Fin
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    Return on Investment
    Braze
    • We saved a couple of million by switching from Salesforce to Braze.
    • We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
    • We managed to reduce our unsubscribe volume by 18% by excluding dormant users.
    Incentivized
    Read full review
    Fin
    • New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
    • Enabling Fin has also reduced our response time and allowed us to meet SLA's.
    Incentivized
    Read full review
    FireDrum Email Marketing
    No answers on this topic
    ScreenShots

    Fin Screenshots

    Screenshot of Fin handling a complex query. Fin can securely retrieve data and take action in external systems like Shopify, Stripe, and Salesforce.Screenshot of Fin works across phone, email, chat, Slack, and more so every customer receives accurate, personalized responses, wherever they reach out.Screenshot of Procedures to train Fin to handle queries with multiple steps, business logic and third-party systems from start to finish. Natural language instructions can be combined with deterministic controls to create powerful Procedures that follow exact rules when needed.Screenshot of AI powered Insights and QA products, proactively showing you dominant and emergent trends and topics in your customer experience, as well as one-click recommendations to set live and immediately improve Fin's performance.Screenshot of Fin Operator. It spots problems, finds opportunities to improve, and acts on them, for example tuning Fin, keeping knowledge current, and scaling automation as business needs changes.Screenshot of the interface to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.