Braze Experience

I've recently learned how to use Braze through working at my current company, and it was tricky to navigate, especially with canvases. I would say that creating campaigns and content cards have been easy to use and understand, which was fantastic. But I'm still learning about how to properly set up canvases and make modifications without messing up what is already set up. If there was an AI tooling to help me understand the purpose of the canvas and what it's potentially doing based on the parameters set up, that would help someone who has never used Braze before to learn even quicker.

Braze is well suited for providing any updates to users or retargeting them based on their past behaviors. This is one of the more robust platform that I have used and something that is incredibly automated. Prior to using Braze, I've had to extract audience segments manually and analyze them prior to strategizing which behaviors to prioritize. But Braze does this really well and it's a lot easier to use. It's less appropriate to use if you want to use a more comprehensive emailing platform if you have animations or videos that you want to use. For example, I had to launch a new product for my company and I've created animation GIFs to help users understand where the product lives in the app visually. But, given that Braze has very limited functionality when it comes to uploading GIF or videos, I had to swap out these animations for more static images.