Cannot work without Braze.
October 02, 2025

Cannot work without Braze.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze as a tool to interact with our B2C user database via various channels compatible with both mobile and desktop devices (email, push notifications, etc.). Thanks to Braze's intuitive yet complete dashboard, we can collect and use data to create and iterate on advanced personalized and automated communication flows.

Pros

  • Multi-channel orchestration.
  • Support from Braze team and community.
  • Intuitive dashboard design.

Cons

  • Email design.
  • Deeper analysis using custom data.
  • More cohesive customer experiences.
  • Increase brand and product awareness.
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Braze features can be associated to AI in order to spend less time on manual tasks involving several stakeholders, and focus on more productive ones. We can for example use features like Catalog and AI translations tool to automatically log and centralize in Catalog AI-generated translations to use them in communications. We use also Braze AI to take decision on which message to send, when or where.
Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze is well-suited for all types of companies (small or big), willing to use several types of channels in the same dashboard, and have small or high volumes of messages sent. It is easy to use for anybody. Braze offers numerous possibilities thanks to data and automation, making it the perfect tool for companies willing to go in this direction, strategically speaking. I feel that it may be less suitable for a B2B user base, though.

Comments

More Reviews of Braze

  1. Home
  2. Customer Engagement Platforms
  3. Braze Reviews
  4. User Review of Braze