Braze is the new platform for engaging your users!
November 25, 2024

Braze is the new platform for engaging your users!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We are using Braze in my organization through the CRM department. We are using the platform to create retention and engage our users from the APP and Web. We are sending the canvases to send app push notifications and emails for around 20 countries trying to maximise as much as possible the personalization.

Pros

  • Customer journey
  • Cross channel
  • Creation of campaigns
  • Support from Braze team

Cons

  • No intelligent timing about weekday
  • Some actions are irreversible
  • Mandatory need of tech involvement
  • Monthly active users
  • Increase email database
  • Increase reachable push notification enabled
  • Retention
  • Time spent on the app
For sure some tech development are needed mainly for set up the things. But then, the CRM team can be really independent and manage all campaigns on their side.
We are using the segmentation a lot, it helps us to personalize, send the right message at the right time and the right person. We can also easily A/B test and use the intelligent timing to optimize the campaigns.
Braze is not a mailing platform so we can do cross channel campaigns. Plus, the creation of canvases is really easy thanks to their documentations and help. We have many way of personalization and also have analytic information to monitor our data and manage performances.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze team is really helping reaching our goals and follow us closely, always good advices. When we launched our emails, they really guide us through our strategy and the implementation of campaigns. They also help us monitor the IP warming which is a key for launching emails on providers. Also, the canvases and template are really easy to use with drag and drop option. Even if in our case we asked from our tech team to have a more personal visual. All options are possible!

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