BrightTALK vs. WorkCast Present+

BrightTalk is well suited for those who cannot always attend live webinars, and can browse through many uploaded webinars. It integrates well with other organizations and provides an ease for what your organization might want to promote. I believe BrightTalk would be best suited for companies with a large employee base.

Incentivized

We will be using Present+ when we have training sessions, show and tells and new product launches.

• Training
• Product explanation.
• Suggestive referrals.

Incentivized

• Embedded webinars - embed your webinars directly into your landing pages!
• Useful features - it's packed full of useful features, focusing on the ones that are going to genuinely be of use (i.e., there's no bloat).
• Well supported - there's a full team at the end of a phone or email if you have any questions at all.

• Our sphere is healthcare and I would appreciate even more customization to this sector.
• Sometimes a shorter webinar would be preferred, an hour is a long time in today's demanding marketplace.
• More of the local live events, love these.

Incentivized

• The Presenter 'Pods' could do with tips to explain that these can be repositioned.
• The questions/polls have room for improvement.

BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless

Incentivized

We have not had to contact support.

Incentivized

GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.

Incentivized

Products such as GoToWebinar are great, but they never truly met our expectations or requirements. We used them for years, but the lack of audience engagement was poor, both in terms of when actually in the webinar and when promoting it. The most annoying feature was the fact the process was disjointed - to watch the webinar, you had to leave the landing page, which was massively frustrating.

• For identifying qualified leads and bringing people through the buyer's journey, BrightTALK has proved to have strong ROI.
• Existing and potential customers, as well as partners, stay engaged with our content on BrightTALK. This is a big positive for us.
• This allows us to easily connect with our audience and the platform is low maintenance for us.

Incentivized

• It's difficult to quantify the ROI financial return but we feel it's had a positive impact on our brand perception.