Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Browseo
Score 8.0 out of 10
N/A
Browseo is a search engine optimization software solution offered by ilscipio GmbH.N/A
gShift (discontinued)
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
gShift was an enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns. The product is discontinued.
$199
RavenTools
Score 7.6 out of 10
N/A
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
Pricing
BrowseogShift (discontinued)RavenTools
Editions & Modules
No answers on this topic
kontextURLs
$199
Influencer Marketing module
$299
Brand Professional
$325
Agency Professional
$999
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Offerings
Pricing Offerings
BrowseogShift (discontinued)RavenTools
Free Trial
NoNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoYesNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsSEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
More Pricing Information
Community Pulse
BrowseogShift (discontinued)RavenTools
Features
BrowseogShift (discontinued)RavenTools
SEO
Comparison of SEO features of Product A and Product B
Browseo
6.4
1 Ratings
18% below category average
gShift (discontinued)
8.6
1 Ratings
12% above category average
RavenTools
8.4
12 Ratings
9% above category average
Keyword analysis5.01 Ratings10.01 Ratings10.011 Ratings
Backlink management7.01 Ratings6.01 Ratings7.012 Ratings
SERP ranking tracking6.01 Ratings10.01 Ratings10.012 Ratings
Page grader8.01 Ratings9.01 Ratings10.011 Ratings
Competitive analysis9.01 Ratings9.01 Ratings10.011 Ratings
Site audit / diagnostics4.01 Ratings7.01 Ratings10.012 Ratings
Site recommendations7.01 Ratings8.01 Ratings2.011 Ratings
Task management5.01 Ratings10.01 Ratings8.08 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Browseo
6.3
1 Ratings
18% below category average
gShift (discontinued)
8.3
1 Ratings
10% above category average
RavenTools
10.0
10 Ratings
28% above category average
Local SEO6.01 Ratings10.01 Ratings10.08 Ratings
Social SEO7.01 Ratings9.01 Ratings10.010 Ratings
Mobile SEO7.01 Ratings4.01 Ratings10.08 Ratings
Global SEO5.01 Ratings10.01 Ratings10.08 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Browseo
6.5
1 Ratings
26% below category average
gShift (discontinued)
6.0
2 Ratings
34% below category average
RavenTools
10.0
12 Ratings
17% above category average
Multi-domain support6.01 Ratings5.01 Ratings10.010 Ratings
Integration with web analytics tools7.01 Ratings7.02 Ratings10.012 Ratings
Best Alternatives
BrowseogShift (discontinued)RavenTools
Small Businesses
Nozzle
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Score 10.0 out of 10
Nozzle
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Score 10.0 out of 10
Nozzle
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Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
Conductor
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User Ratings
BrowseogShift (discontinued)RavenTools
Likelihood to Recommend
7.0
(1 ratings)
10.0
(2 ratings)
8.0
(26 ratings)
Likelihood to Renew
-
(0 ratings)
-
(0 ratings)
9.0
(16 ratings)
Usability
-
(0 ratings)
-
(0 ratings)
7.0
(1 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
BrowseogShift (discontinued)RavenTools
Likelihood to Recommend
ilscipio GmbH
I think Browseo fits marketers and agencies more than startups and small businesses.
Read full review
Discontinued Products
gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
Read full review
RavenTools
If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Read full review
Pros
ilscipio GmbH
  • SEO metrics
  • Marketing
  • Ranking
Read full review
Discontinued Products
  • Bringing most of your applications to one platform.
  • Managing Gmail Accounts.
  • Bringing all your communication channels to one spot.
  • Easy setup and account integration.
Read full review
RavenTools
  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
Read full review
Cons
ilscipio GmbH
No answers on this topic
Discontinued Products
  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
Read full review
RavenTools
  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
Read full review
Likelihood to Renew
ilscipio GmbH
No answers on this topic
Discontinued Products
No answers on this topic
RavenTools
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
Read full review
Usability
ilscipio GmbH
No answers on this topic
Discontinued Products
No answers on this topic
RavenTools
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Read full review
Support Rating
ilscipio GmbH
No answers on this topic
Discontinued Products
No answers on this topic
RavenTools
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Read full review
Alternatives Considered
ilscipio GmbH
Trustworthy and more stable
Read full review
Discontinued Products
They are very different tools can't compare them.
Read full review
RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
Read full review
Return on Investment
ilscipio GmbH
  • Reduced cost.
  • Improved ranking.
  • Better growth.
Read full review
Discontinued Products
  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
Read full review
RavenTools
  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
Read full review
ScreenShots

gShift (discontinued) Screenshots

Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.