Good for Small to Mid Size Businesses, Reports Are Underwhelming
Anonymous | TrustRadius Reviewer
February 23, 2016

Good for Small to Mid Size Businesses, Reports Are Underwhelming

Score 5 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with RavenTools

RavenTools is used in our marketing department as a tool for both our own business and our customers. We primarily use it for website audits for SEO purposes because it makes addressing issues with search easy to fix. We also use it to track who is linking back to our sites.
  • The interface is simple and user-friendly.
  • The reports are intuitive and easy to create.
  • Summary screens make quick-views each morning a breeze.
  • The reports are very amateurish. The graphs are too big and the size can't be changed. Even with the customization they offer (adding your logo) the reports are too basic looking to present to clients. They are also all in black and white, which is a huge issue for us. They're just not impressive enough to show clients.
  • The keyword ranking system is difficult to understand because they use a different method than some other search ranking monitoring services that are on the market. They aren't very good at explaining the discrepancies between their software and their competitors'.
  • Customizing the reports is too time consuming.
  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
We use RavenTools because it is helpful to have the suite of products in one piece of software. In the past we used different software for social media management, another for site audits, a different one for backlink tracking and another one to monitor local search. Having all of this information in one place is handy and makes RavenTools stand out.
It is well suited for small businesses with easy to manage social platforms or those who are looking to improve search ranking. Their in-depth site audit tool is the primary reason we've been a customer for so long.

For big businesses with active social presence on several platforms or those who need to provide impressive reporting, this software would not be the best fit.

RavenTools Feature Ratings

Keyword analysis
2
Backlink management
6
SERP ranking tracking
2
Page grader
Not Rated
Competitive analysis
7
Site audit / diagnostics
10
Site recommendations
Not Rated
Task management
6
Local SEO
1
Social SEO
1
Mobile SEO
2
Global SEO
3
Multi-domain support
10
Integration with web analytics tools
9