Item: RavenTools
Rating: 9
Author: Amy Odhner

Overall Satisfaction with RavenTools

Use Cases and Deployment Scope

RavenTools is our primary reporting tool for measuring effectiveness of our digital marketing efforts. Although the reports are generated by the Engagement Department the reports are shared with clients as well as within the company to help the Account Executives understand how the online campaigns are driving traffic to the website and ultimately increasing the number of leads generated for our clients. We sometimes supplement these reports with reports directly out of Google Analytics but the visual nature of the reports generated by RavenTools makes it easy for non-analysts to understand the information.

Pros and Cons

Pros

The reporting module allows us to easily customize reports. We can add or remove modules depending on whether the reports are going to be internal or external.
Raven allows us to aggregate all of our Analytics, AdWords and social accounts so that we can present a complete Integrated Marketing Report.
Raven makes it easy to edit the variables in the reports such as comparisons between time periods, number of items presented in a table, and sort order.

Cons

Raven is not a 1-1 match to the modules in Google Analytics. There are still reports that we get from GA and combine with our RavenTools report.
Raven does not retroactively pick up some social data. If you forget to set social tracking up on day one, you're in trouble.

Return on Investment

RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly.
RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue.

Alternatives Considered

I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.

Likelihood to Recommend

I would definitely recommend RavenTools to a colleague. They are very open to feedback regarding additional features we would like to see. Additionally, they are great at providing webinars on how to best use their products. We have increased our utilization of RavenTools every time we have watched on of the webinars.

These reports are most useful to presenting data to non-analysts. A hard-cord analytics person might want to dig deeper into the data. RavenTools is best at providing a high-level overview of the information. With that said, I think Raven is an excellent reporting solution.

Using RavenTools

Likelihood to Renew

We will definitely be renewing our use of RavenTools. They've been very helpful in showing us how to get the most out of Raven. They are also very responsive in terms of support tickets and requesting features. Along with the ability to customize modules in the reports are the top 3 reasons we will be renewing.

RavenTools Implementation

Change Management Lessons

Change management was a major issue with the implementation - There's a "glitch" every single day!!!

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Easily Integrate Marketing Data with RavenTools

Software Version

Modules Used