Item: RavenTools
Rating: 10
Author: Verified User

Overall Satisfaction with RavenTools

Use Cases and Deployment Scope

As a startup advisor, I've found nothing capable of aggregating the insight of moz to the extent that other tools are irrelevant. Raven accomplishes that, providing an all in one search intelligence service that I use on behalf of startups to provide market intel, search optimization direction, competitive analysis, and key word research.

Pros and Cons

Pros

Key word rank tracking
Competitive web site analysis
Site performance data
Google analytics integration

Cons

While the key word ranking tools are second to none, I'd still like to see a platform lead the market, providing business performance data from organic search rank, and not just position
Key word rank by location is missing and search results, today, being personalized. makes location very relevant to every business

Return on Investment

Efficiency in content marketing by making rank reports readily available to those unfamiliar with SEO
Evidence and direction for web developers of the importance of site performance, speed, etc.

Alternatives Considered

Moz, Searchlight, Wordstream, marketvibe

Likelihood to Renew

A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.

Likelihood to Recommend

I've used every other major platform available, and a number of unknown startups. Raven has its warts, but I don't think a review of alternatives is worth your time. There is no selection process: set up Raven.

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Save the headache of comparing products, Raven is it