Buffer vs. Social Data Intelligence SM2
Buffer vs. Social Data Intelligence SM2
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Buffer | Small Businesses (1-50 employees) | Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day. | $6 per month per channel | |
Social Data Intelligence SM2 | N/A | Social Data Intelligence is based on technology acquired with SM2, following its acquisition of Alterian in 2011. Alterian, in turn, had acquired the product from Techrigy in 2009. After SDL acquired Alterian, they divested Social Data Intelligence and SM2 in 2017. Social Data Intelligence (formerly SM2) was a listening platform that competed directly with Radian6 and Sysomos. It is used by both enterprises and PR/marketing agencies. | $400 per month |
| Buffer | Social Data Intelligence SM2 | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | A discount is offered for annual billing. | — | ||||||||||||||
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| Buffer | Social Data Intelligence SM2 |
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| Publishing |
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| Reporting/analytics |
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| Account management |
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| Buffer | Social Data Intelligence SM2 | |
|---|---|---|
| Small Businesses | CoSchedule Marketing Suite Score 10.0 out of 10 | Simplify360 Score 7.8 out of 10 |
| Medium-sized Companies | CoSchedule Marketing Suite Score 10.0 out of 10 | Mention Score 9.4 out of 10 |
| Enterprises | Social Suite by Reputation.com Score 9.4 out of 10 | Social Suite by Reputation.com Score 9.4 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Buffer | Social Data Intelligence SM2 | |
|---|---|---|
| Likelihood to Recommend | 7.9 (96 ratings) | - (0 ratings) |
| Likelihood to Renew | 8.0 (15 ratings) | - (0 ratings) |
| Usability | 8.4 (33 ratings) | - (0 ratings) |
| Availability | 8.2 (2 ratings) | - (0 ratings) |
| Performance | 8.0 (2 ratings) | - (0 ratings) |
| Support Rating | 7.0 (24 ratings) | - (0 ratings) |
| Implementation Rating | 8.0 (3 ratings) | - (0 ratings) |
| Configurability | 10.0 (1 ratings) | - (0 ratings) |
| Product Scalability | 8.6 (2 ratings) | - (0 ratings) |
| Buffer | Social Data Intelligence SM2 | |
|---|---|---|
| Likelihood to Recommend | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Pros | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Cons | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Likelihood to Renew | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Usability | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Reliability and Availability | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Performance | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Support Rating | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Implementation Rating | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Alternatives Considered | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Scalability | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| Return on Investment | ![]() Buffer
| ![]() Social Data Intelligence No answers on this topic |
| ScreenShots | Buffer Screenshots |











