Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
UpContent
Score 10.0 out of 10
N/A
UpContent is a content discovery tool that focuses on
delivering quality results and helping users find precisely the
content they need when they need it. The vendor says the that four filters included with their solution
help users in the following areas:
Recency - sorts
content so the most recent is seen first
Relevance -
sorts content so what's most relevant to the topic is seen first
Shareability -
uses psychological…
$0
1 Topic
Pricing
Buffer
UpContent
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Free
$0
1 Topic
Starter
$7/Month
3 Topics
Engager
$19/Month
10 Topics
Leader
$45/Month
25 Topics
Offerings
Pricing Offerings
Buffer
UpContent
Free Trial
Yes
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A discount is offered for annual billing.
—
More Pricing Information
Community Pulse
Buffer
UpContent
Features
Buffer
UpContent
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.0
77 Ratings
1% below category average
UpContent
-
Ratings
Content planning and scheduling
8.777 Ratings
00 Ratings
Content optimization
7.570 Ratings
00 Ratings
Workflow management
7.966 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.3
70 Ratings
6% below category average
UpContent
-
Ratings
Campaign success analytics
7.370 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.4
72 Ratings
6% above category average
UpContent
-
Ratings
Role-based user permissions & privileges
8.559 Ratings
00 Ratings
Mobile access
8.268 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Gather information several different content sources
Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information
Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.
I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.
Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses